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For Immediate Release

Title: Absolut Karnival Takes Carnival by Storm in Trinidad and Tobago


MIAMI, Feb. 27, 2014 /PRNewswire/ — Absolut is proud to announce that the world-renowned vodka will be unveiling its newest flavor and bottle, Absolut Karnival, at one of the world’s most prominent carnival celebrations in Trinidad and Tobago. The passion fruit and orange blossom-flavored limited edition Absolut Karnival will capture the transformative energy of Carnival.

(Photo:  http://photos.prnewswire.com/prnh/20140227/FL73910)

Inspired by carnival and launched in a big way, Absolut will be participating, or “playing mas” as it is known locally, in Port of Spain for the first time with the bottle’s exclusively designed characters. The Absolut Karnival Cocktail truck that features the distinct shape of the Absolut bottle will be strutting down the parade route with one of the island’s most revered bands, Harts.

The alignment with Harts joins one of the island’s most premium bands with the premium vodka brand. The family owned band that has been around for more than 50 years and has won Carnival five times is welcoming the Absolut Karnival Cocktail truck for the first time.

Absolut unveils the newest Karnival bottle design, featuring artwork by the Brazilian graphic novel artist and writer Rafael Grampa. The five characters symbolize freedom, spirit, smoothness, style and happiness; elements that are vital to the joy and celebration of carnival.

All five characters, along with stilt walkers, will be playing mas on Carnival Monday, March 3 and Tuesday, March 4 with “masqueraders” and Absolut personnel will be handing out complimentary samples.

Look for the Absolut Karnival Cocktail truck playing mas with Harts and get your taste of Karnival.

The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlua, Wyborowa, Luksusowa and Fris. Absolut Vodka is the world’s fourth largest premium spirits brand. Every bottle of Absolut Vodka is produced in Åhus, southern Sweden. Malibu is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlua coffee liqueur is the world leader in its category. The head office is located in Stockholm, Sweden. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.

For additional information on Absolut Karnival, artist Rafael Grampa, and Absolut products, please visit www.absolut.com.

CONTACT: For additional information and images of Absolut Karnival’s participation in Trinidad & Tobago’s carnival, contact: Jessica Drouet, MGSCOMM, Jessica@mgscomm.com, +1 786 433 4069