Archive for the ‘Inventions’ Category

Movado Partners With Google To Launch A New Smartwatch Collection


NEW YORK, March 8, 2017 /PRNewswire-HISPANIC PR WIRE/ – MOVADO GROUP, INC. (NYSE: MOV) -  Movado announces a partnership with Google to launch Movado Connect, a smartwatch collection powered by Android Wear 2.0, Google’s newly redesigned platform. Movado Connect is one of the first watches designed specifically for Android Wear 2.0 and will launch fall of 2017 introducing five men’s styles with a starting price of $495 available in the US, the Caribbean, Canada and the UK. The collection will be unveiled at Baselworld 2017.

“The launch of Movado Connect marks another new milestone in Movado’s longstanding history of creativity and innovation in watch design,” stated Efraim Grinberg, Chairman & CEO, Movado Group. “We are very proud of our collaboration with Google and for the opportunity to provide our customers with an incredibly designed timepiece, powered by the latest, cutting-edge technology platform.  Movado Connect, with our proprietary edge-to-edge crystal design, is iconically Movado.”

This collaboration showcases each company’s respective expertise in building brand-relevant hardware and software capabilities in the connected category. Movado Connect features five unique customizable dials designed and inspired by Movado’s iconic Museum dial that empower the wearer to tailor their experience through multiple expressions of Movado’s innovative approach to design. Each dial design also includes 3-4 customizable elements including features such as a wide array of complications, backgrounds, and watch hands creating a multitude of possibilities for consumers to create the look they desire.  With access to thousands of apps, including Android Pay™, these new watches meet the demands of today’s digital age with an updated user interface optimized for round screens, an ‘always-on’ display, improved fitness tracking, iOS and Android™ compatibility and the powerful Google Assistant for performing tasks and getting answers, directions, and timely reminders.

“We are thrilled to partner with Movado, a longtime leader and one of the most iconic brands in the watch industry,” said David Singleton, Vice President of Android Engineering at Google. “With our combined expertise in watchmaking, design and software, we are able to create a beautiful yet functional timepiece that helps people live their everyday lives.”

Tommy Hilfiger and Hugo Boss, two brands in the Movado Group portfolio, are also partnering with Google. Collections will launch fall of 2017.

About Movado

A brand long identified with Modernism and closely associated with the performing arts, Movado has achieved a proud 136-year history of design excellence and innovation. Movado has been a major supporter of New York City Ballet, Lincoln Center for the Performing Arts, Jazz at Lincoln Center, and The John F. Kennedy Center for the Performing Arts. Additionally, Movado has supported the Miami International Film Festival, Miami City Ballet, The Joffrey Ballet, Ballet Pacifica, and the Cooper Hewitt, National Design Museum.

About Movado Group Inc.

Movado Group, Inc. designs, sources, and distributes Movado, EBEL, Concord, Coach, HUGO BOSS, Lacoste, Juicy Couture, Tommy Hilfiger, Scuderia Ferrari brand watches worldwide and Rebecca Minkoff beginning in summer of 2017.

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Groasis Introduces Greenboxx Made of Recycled Paper to Combat Desertification

STEENBERGEN, The Netherlands, May 21, 2014 /PRNewswire/ — A new Groasis invention, a biodegradable version of the proven successful Waterboxx, is the answer against desertification. The Groasis Greenboxx, made of recycled paper, is an environmentally friendly development of the Waterboxx. The Groasis Greenboxx can be used to plant one tree in a desert without using irrigation. It saves up to 97% of water while planting. After a year the Groasis Greenboxx degrades and functions as manure for the tree.


Groasis, a socially active and environmentally friendly company from Holland, won the Popular Science Award for “Best of What’s New – Innovation of the Year 2010″ with the Waterboxx. This Waterboxx is made of polypropylene and can be used multiple times.

Through this press announcement Groasis invites people or organizations to subscribe on its website in order to help test the following revolutionary invention: the Groasis Greenboxx. Groasis is inspired by the introduction method of Google Glass. Through a crowd source model many companies and persons test the Glass in order to improve its use.

With the Greenboxx, Groasis plans to use the same method: through selecting the right partners the Groasis Greenboxx can be tested worldwide in order to improve its function.

Pieter Hoff, social entrepreneur and founder of Groasis, is the writer of the book The Treesolution. In this book he promotes the idea to replant all manmade deserts with economical and ecologically interesting trees. This way we can help feed the world, fight erosion and clear the air of CO₂ through a money-making business model. Pieter Hoff says: “With the Groasis Greenboxx we introduce an unimaginably easy tool to combat erosion through reforestation of manmade deserts without using irrigation. I hope thousands will subscribe on our website to help us test and improve the Greenboxx in order to reach our objective to reforest the world.”

Groasis is successfully active, planting trees in over 30 countries with extreme dry and hot climates. In July Groasis will introduce the next groundbreaking instrument to reach the objective of worldwide reforestation of manmade deserts, the “Growsafe” plant protector.

A video presentation of the Groasis Greenboxx experiments in English:

A video presentation of the Groasis Greenboxx experiments in Spanish:

For more information about the Groasis Technology:

The two Popular Science Awards:

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