For Immediate Release
|Title:||RIM Launches BlackBerry Balance for Work-Life Balance on BlackBerry|
Unifies Work and Personal Use of BlackBerry Smartphones without Compromising Company Security or Personal Privacy
CaribPR Wire, Waterloo, ON – Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) is advancing work-life balance on BlackBerry® smartphones with BlackBerry® Balance™ – new technology that makes possible the convenience of using a single BlackBerry smartphone for both work and personal purposes without compromising the security of company content and the privacy of personal content. RIM is introducing this technology in response to the growing trend by businesses to allow employees to use personal BlackBerry smartphones for work, or company-owned smartphones for personal, and the need by businesses to secure, manage and control confidential company or client information on these devices.
“BlackBerry Balance is a win-win for employers and employees,” said Jim Tobin, senior vice president, software and services at Research In Motion. “It’s a secure and cost-effective way for companies to keep employees connected and productive, while also allowing the flexibility for employees to carry a single phone.”
BlackBerry Balance presents a unified view of work and personal content on a BlackBerry smartphone while keeping the content separate and secure. The division between work and personal content is transparent to the user unless they try to perform actions prohibited by company policy. IT administrators can set policies via BlackBerry® Enterprise Server or BlackBerry® Enterprise Server Express. These policy settings can enable the following:
- Secure access to business information while preventing the information from being copied into, sent from or used by personal applications like Facebook®, Twitter®, Windows Live™ Hotmail, Google Mail™ or Yahoo!® Mail accounts.
- Business data or files created by business applications cannot be used by personal applications.
- If a user attempts an action that is prohibited by IT policy, a notification is displayed on the device.
- If an employee leaves the organization, an administrator can remotely wipe business information from the device while leaving personal information intact.
- If a device is lost or stolen, an administrator can wipe all information from the device to help ensure that sensitive business information and the user’s personal information don’t fall into the wrong hands.
BlackBerry Balance is available only on BlackBerry devices and can be applied to employee- or company-owned smartphones. It is built into BlackBerry® Enterprise Server 5.0.3 and BlackBerry® Enterprise Server Express 5.0.3 (available this week) for Microsoft® Exchange® or IBM® Lotus® Domino®. It also requires the latest version of BlackBerry® 6 Device Software*.
For more information, visit www.blackberry.com/balance.
*Check with wireless service provider for availability.
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
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