Posts Tagged ‘FCCA’

St. Maarten Invests in Destination’s Economy by Hosting FCCA Conference & Trade Show

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PEMBROKE PINES, Fla., Sept. 22, 2014 /PRNewswire/ — Florida-Caribbean Cruise Association’s (FCCA) annual keynote event, the Conference & Trade Show, has a 20-year history of increasing cruise tourism’s impact for its host destinations by spotlighting their products, experiences and infrastructure to the industry’s most influential decision makers—over 100 executives, presidents and CEOs from FCCA’s 15 Member Lines, which operate over 100 ships in Caribbean and Latin American waters.

St. Maarten is looking to build onto their past growth by hosting their second FCCA Conference & Trade Show from October 6 – 10. The destination knows the significance of hosting this event because of their progress after their first Conference in 2003. In 2001, St. Maarten Harbour Group of Companies reported 875,540 passenger arrivals. This number rose 70 percent to 1,490,386 in 2005, just two years after hosting the Conference.

As the destination knows, these numbers extend far beyond the cruise pier; they impact the entire economy. According to the Business Research & Economic Advisors (BREA) 2012 study, Economic Contribution of Cruise Tourism to the Destination Economies, the average expenditure per passenger in St. Maarten was $185.40, which benefitted numerous industries through purchases of goods that included food and beverage at restaurants and bars, clothing, shore excursions, ground transportation, local crafts and souvenirs, watches and jewelry, perfumes and cosmetics, electronics, entertainment/night clubs/casinos, retail purchases of liquor, and telephone and internet.

However, this is hardly the only economic contribution provided by cruise tourism. The same study showed that the average expenditure per crew in St. Maarten was $135.50 for similar products and services. Plus it revealed the direct and indirect employment generated by the cruise industry, totaling 8,123 jobs and $159.8 million in employee wages.

By these numbers, St. Maarten’s 70 percent increase after hosting their first Conference would represent an increase of $114 million in passenger spending alone, along with the coinciding growth of crew spending, cruise line spending, and employment.

Projecting this same growth after this year’s Conference would be aggressive, considering that in 2014 St. Maarten expects 1.67 million passenger arrivals onboard 523 vessels from FCCA Member Lines alone. But a single cruise ship has a large economic wake. BREA’s figures show that just one average cruise vessel—130,000 GRT, 1,040 feet long, carrying 3,000 passengers and 500 crewmembers—would generate $556,200 in passenger spending and $67,750 in crew spending, along with roughly $15,000 in port fees, totaling $638,950 in direct economic contribution, not including employment and other indirect contributions.

Projecting a more conservative growth rate of 20 percent, or 105 additional cruise ship calls, would mean an extra $67 million per year directly contributed to St. Maarten’s economy. Plus a 20 percent increase in cruise tourism-impacted employment would represent 1,625 more jobs with $32 million in wages.

Considering this potential economic impact, it becomes easy to understand why St. Maarten again decided to invest in its entire destination’s economy by hosting the FCCA Conference & Trade Show.

About the Florida-Caribbean Cruise Association

Created in 1972, the FCCA is a not-for-profit trade organization that provides a forum for discussion on tourism development, ports, safety, security, and other cruise industry issue and builds bilateral relationships with destinations’ private and public sectors. By fostering an understanding of the cruise industry and its operating practices, the FCCA works with governments, ports and private sector representatives to maximize cruise passenger, crew and cruise line spending, as well as enhance the destination experience and increase the amount of cruise passengers returning as stay-over visitors. For more information, visit F-CCA.com, the FCCA on Facebook, and @FCCAupdates on Twitter.

CONTACT:  Omari Breakenridge 954 441 8881 Omari@f-cca.com

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Join the Cruise Industry’s Team with FCCA Membership

PEMBROKE PINES, Fla., March 10, 2014 /PRNewswire-USNewswire/ — The Florida-Caribbean Cruise Association (FCCA) is your way onto a winning team—the cruise industry. FCCA membership cultivates close relationships with the team’s players, coaches and management—Member Line CEOs, presidents and executives deciding what products are sold onboard and where ships call—while letting you showcase your talents and discuss what you offer over a friendly dinner, private one-on-one meeting, cocktail reception or even Caribbean cruise.

“Joining the FCCA gives you direct contact with some of the most influential decision makers in the cruise industry,” says Kevin Sheehan, Norwegian Cruise Line CEO and FCCA chairman.

FCCA membership gets you in and on the minds of these decision makers through two different levels. Associate Members become partners of the FCCA and cruise industry, while gaining benefits like discounts and savings on advertising and event registration fees; collateral support; access to cruise executive meetings and the most up-to-date industry research and trends; and more.

But the real prize is through Platinum Membership, which puts you on a first-name basis with the executives, presidents and CEOs. Besides granting special privileges and complimentary registrations at FCCA events like the FCCA Conference & Trade Show, the Caribbean’s largest cruise conference, Platinum Members attend numerous private events that foster relationship building.

These events bring the Platinum Members and decision makers together in casual, engaging settings for a healthy mix of business and pleasure that helps form significant relationships. Members experience this balance while cementing deals at closing parties or getting an inside look at industry projects on unforgettable tours.

“FCCA events always give me an opportunity to meet valuable industry stakeholders,” shares Adam Goldstein, Royal Caribbean International president and CEO. “These are the people who have ideas and projects I want, and need, to know about.”

If you want to bring cruise lines to your destination; get your product onboard ships; target the audience doing the above at FCCA events; or collaborate to find a specific opportunity for you, the FCCA is your source.

As Micky Arison—Carnival Corp. and past-FCCA chairman—tells, “The FCCA opens the door to the cruise industry and puts you in the middle of the action.”

Go for the win. Become an FCCA member.

For more information about FCCA membership, contact Nathalia Gomez (954-441-8881) or online at: www.f-cca.com

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