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For Immediate Release

Title: Unprecedented Awards for Caribbean Advertising Agencies


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CaribPR Wire, BRIDGETOWN, Barbados, WI, Wednesday April 24, 2013: At the 4th District American Advertising Federation, (AAF), ADDY Awards Gala on April 20th, agencies from the Caribbean scooped up 32 Gold and Silver District awards as well a Charlie Award for the best of Sales Promotion. One thousand, three hundred and thirty-four entries were judged in the competition including Fortune 500 companies like Disney, Royal Caribbean and McDonald’s.

This year was a blockbuster year for the Caribbean Advertising Federation, (CAF). The CAF took home top honors for the 4th District of Florida and the Caribbean, for having the most ADDY entries and sixth largest increase in entries for the entire United States.

“This is an outstanding accomplishment across the Caribbean region. The CAF has gained widespread recognition which not only elevates our organization but focuses national attention on our members,” said Renae Quinton, CAF President.

AAF National rewards this accomplishment by providing registration and travel expenses for the CAF President and ADDY Chair to attend the national AAF convention and national ADDY awards presentation in Phoenix, Arizona in June.

This year’s success was celebrated enthusiastically by a large showing of Caribbean members at the District Gala in Florida. Trinidadian agency, Ross Advertising attended and took home a Gold for its flawless campaign creation of, The Hoop of Life.

2013 Charlie Award winners Everything Slight Pepper's Jeuannae Alkins and Shelly Ann Scott, (l-r.)

2013 Charlie Award winners Everything Slight Pepper's Jeuannae Alkins and Shelly Ann Scott, (l-r.)

Everything Slight Pepper, won a Charlie Award for Best of Sales Promotion and a Gold ADDY for Single Unite Packaging for 3ZERO Rums by 3ZERO Ltd.

Michelle Rushing, District ADDY Chair said:  “Right from the start the 3ZERO Rum bottle design by Everything Slight Pepper stood out with its understated elegance. It was not just about the label, logo and bottle design as individual elements, it was how they organically came together to showcase the product capturing the judges’ attention.”

This is the first time in history a Caribbean agency has won a district Charlie Award.

Trinidadian agency McCann Erickson took home the District’s coveted Mosaic Award that recognizes cultural diversity.

CAF's Terri Jack-Phillips
CAF’s Terri Jack-Phillips

Not only were the agencies in the region highly awarded, but the remarkable woman who started the CAF 18 years ago, Terri Brown, CAF ADDY Chair, took home the highest District award, The Jack Phillips Award for ongoing commitment and service to the advertising industry.

“I am honored to receive this award for my life’s passion — advertising,” commented Brown.

“Terri Brown is most deserving of the Jack Phillips award. She has been a champion in the Caribbean for the advertising industry for many years and is a strong proponent of the talent in the region,” stated 4th District Governor, Marla Lucas.

Listed below are the District Gold ADDY wins that have automatically been entered to complete for a National ADDY, the third and ultimate level of the ADDY competition. National ADDYs will be presented in Phoenix, Arizona, in June at the national AAF convention.

2013 Caribbean and Virgin Islands Advertising District ADDY Winners and 2013 National ADDY Finalists

GOLD DISTRICT ADDY AWARDS

3ZERO RUMS

3ZERO Limited

Everything Slight Pepper

SALES PROMOTION— Packaging Single Unit

Poppitz, the frog who flew

Leizelle Guinness

Bepperton Entertainment Productions

COLLATERAL MATERIAL—Book Design

Abed’s “Ribbons” Mad Hatter Pantomime AD

Abeds

Red Advertising & Marketing Ltd.

CONSUMER OR TRADE PUBLICATION—Fractional Page Four-color

Hoop of Life

Ministry of National Security

ROSS ADVERTISING

PUBLIC SERVICE—Campaign

State Election Commission

The State Election Commission

McCann San Juan

PUBLIC SERVICE—Campaign

Guardsman Limited Audio

Guardsman Limited

Generousitas

ELEMENTS OF ADVERTISING—Sound / Music Only

SILVER AAF DISTRICT ADDY AWARDS

‘Welcome to Tobago’ Airport Sign

BP Trinidad and Tobago

McCann Port of Spain

OUT-OF-HOME / Outdoor Board Flat

Banks Can Launch “Obama” Magazine Ad

Banks Breweries

Red Advertising & Marketing Ltd

CONSUMER OR TRADE PUBLICATION

Grotto

Altman Real Estate

Virgo Communications

CONSUMER / TRADE PUBLICATION

Arden Park Vision Tree

Standard Pacific Homes

MLB Creative

NON-TRADITIONAL ADVERTISING

Digicel Value How I Roll

DIGICEL Trinidad

OGM Communications Limited

NEWSPAPER Color Campaign

Caribbean Buzz Helicopters Tourism Campaign

Caribbean Buzz Helicopters

MLB Creative

INTEGRATED CAMPAIGN

Cama

Garnier

McCann San Juan

RADIO Local :30

Baño

Garnier

McCann San Juan

RADIO Local :30

Caídos

Garnier

McCann San Juan

RADIO Local Campaign

Choice Wireless “Cut the Cord”

Choice Wireless

MLB Creative

RADIO :30

AL Thompsons – Valspar Paint TVC

AL Thompsons

Cayman 27

TELEVISION Local :30

No Weh No Betta Dan Yard

J. Wray & Nephew Ltd.

Advertising & Marketing (Ja.) Ltd.

TELEVISION Local :30

bmobile Epic

TSTT bmobile

Collier Morrison Belgrave

TELEVISION Local :60 or more

BPTT “I4TANDT”

TV Campaign

BPTT

McCann Port of Spain

TELEVISION Local Campaign

STAG Santana Series

Carib Brewery Limited

Collier Morrison Belgrave

TELEVISION Local Campaign

Guardsman Limited Video

Guardsman Limited

Generousitas

TELEVISION Cinema Advertising

bmobile epic

TSTT bmobile

Collier Morrison Belgrave

TELEVISION Cinema Advertising

smartWorld Posters

McCann Worldgroup

Generousitas

ADVERTISING INDUSTRY SELF-PROMOTION Single Medium Campaign

Choice Wireless “Cut the Cord” Jingle

Choice Wireless

MLB Creative

ELEMENTS OF ADVERTISING, Music with Lyrics

1962 Productions/One People Documentary Logo

1962 Productions/One People Documentary

Generousitas

ELEMENTS OF ADVERTISING Logo

Caribbean Buzz Business Card

Caribbean Buzz Business Card

MLB Creative

COLLATERAL, STATIONERY

Poppitz, the frog who flew

Leizelle Guinness

Bepperton Entertainment Productions

ELEMENTS OF ADVERTISING Illustration

La Toya Woods Carnival Centerfold

Feb 19 Newsday MENTALITY

Julie Mango Productions Ltd

ELEMENTS OF ADVERTISING Photography

Dana Mc Intyre Centerfold

April 22 Newsday MENTALITY

Julie Mango Productions Ltd

ELEMENTS OF ADVERTISING Photography

Get Rubis, Get GoingRubis

West Indies Limited

Virgo Communications

ELEMENTS OF ADVERTISING Music with Lyrics

MLB Creative 15th Anniversary T-shirt

MLB Creative

SELF PROMOTION

The Caribbean Advertising Federation is the first and only non-American member of the American Advertising Federation representing thousands of advertising companies in the US and Caribbean.

For membership information and entry materials for next year’s competition, email Terri Brown at terri@mlbcreative.com or like us www.facebook.com/CAFADDY.