CaribPR Wire

CHARLOTTESVILLE, Va., July 24, 2012 /PRNewswire/ — Anguilla’s Hotel & Tourism Association signed an agreement with Regatta Travel Solutions to launch www.BookAnguilla.com, a new website which will allow consumers to book hotels and villas in Anguilla.  The project is the first in Anguilla that gives the hoteliers their own online distribution channel.  The booking engine is now live and has already generated bookings for participating hotels. Customers will also be able to access the new booking engine from the AHTA website, by visiting anguillahta.com.

"We are thrilled about adding Anguilla to our portfolio of Caribbean destinations," said Ashwin Kamlani, President of Regatta Travel Solutions.  "They really do have a unique product and we are looking forward to learning how use BookAnguilla.com to fill their rooms together with the hoteliers."

"After hearing from other destinations in the Caribbean about the success they have had with Regatta, we invited Mr. Kamlani to Anguilla to meet with us and our hotels," said Gilda Gumbs-Samuel, Executive Director of the Anguilla Hotel & Tourism Association.  "The model is so simple, and makes perfect sense.  We love that it puts the control back in the hands of the hoteliers and produces real, measurable results.  We already have a few hotels that are live on the site and the others will certainly want to take advantage of this valuable tool."

About the Anguilla Hotel & Tourism Association
First established in 1981 as a small organization representing the interest of a few of the island’s accommodation properties, the Anguilla Hotel and Tourism Association AHTA is today recognized as Anguilla’s largest and oldest trade association with a growing membership representing all facets of Anguilla’s tourism industry.

About Regatta Travel Solutions Inc.
Regatta Travel Solutions provides specialized online booking technology and marketing tactics for DMOs (Destination Marketing Organizations).  DMOs that use Regatta to book travel on their sites can increase demand for their destination, lower the cost paid by suppliers per booking, and increase membership and participation for their organizations.

Visit www.regattatravelsolutions.com for more details.  Regatta Travel Solutions is an Alliance Partner of DMAI.