CaribPR Wire

Carib PR Newswire, NEW YORK, NY, Sat. Feb. 26, 2011: Get ready for News Americas, newamericasnow.com.

Executives of Hard Beat Communications have rebranded their CaribWorldNews wire to fit the company’s new goal of covering a larger demographic and capturing the emerging interest in the Americas, especially Latin America.

NewAmericasNow.com will replace CaribWorldNews.com, though readers will still be able to access the site through domains: CaribWorldNews.com, CaribbeanworldNews.com and Hardbeatnews.com.

The company’s new aim is to focus more on the top news, entertainment, business, sports and lifestyle and cuisine of the Americas and the content will be syndicated across over 50 sites and via EBSCO publishing.

The brand new website featuring web 3.0 technology will also allow for live feedback from readers who can view a live weather forecast, translate stories to suit their language need, listen to a Caribbean audio newscast right on the site and check out the preview of the latest bold move by HBC executives – a Caribbean entertainment newscast that will be presented weekly by a swimwear-clad anchor.

The video cast pioneers a new look and feel in the presentation of Caribbean news that is targeted specifically to the news service’s growing Internet followers globally.

Known for their spirit of innovation and originality, HBC CEO Felicia Persaud says 2011 is all about upping the ante – expanding into the Americas while still keeping the sexiness of the beach and the Caribbean’s beauties – with the video news of Caribbean-born celebrities.

The V-cast is being produced in collaboration with Mark Wright of Flatbush TV and will feature both male and female hosts. Wardrobe will be provided by popular Caribbean designers, including Guyana’s own, Roger Gary.

Persaud added that the company will, however, keep its weekly audio news cast focused on the Caribbean, given the BBC’s pull out from the region. The cast is aired across the U.S. on 13 radio stations and podcasted on 32 African-American and Caribbean websites.

For more log on to NewsAmericasNow.com.