For Immediate Release

Title: Cartan Announces BackJoy as Official Sponsor of Hospitality House in London

MANHATTAN BEACH, Calif., July 23, 2012¬ /PRNewswire/ — Cartan, one of the global leaders in sports travel, has announced the signing of BackJoy as an official sponsor of its hospitality house, Casa Cartan, in London. Casa Cartan is a facility for corporate clients to entertain their guests and affiliates, providing the opportunity to showcase their products and services while interacting with Athletes, their families and fellow worldwide visitors. Casa Cartan provides an intimate setting where sponsors get key interaction time with over 20,000 guests throughout the games.

BackJoy will be providing Posture+™ seat enhancements in the colors of client countries, and Relief™ units for Casa Cartan clients looking to give their backs a break during the games and on their travels home. Casa Cartan clients will be able to decorate their BackJoy products with an exclusive country flag Joybitz™ to show their patriotic spirit. Back Joy CEO, Bing Howenstein stated, "BackJoy is proud to provide Casa Cartan’s clients with the best and most posture perfect seats while in London. BackJoy products simply and mechanically tell the body to do the right thing; and Casa Cartan clients not only will use BackJoy in and around London, but they will have first class comfort when flying home after their trip." "We’re excited to have BackJoy as a partner for Casa Cartan. We’re delighted to offer our clients such an innovative product with so many benefits," says Cartan Vice President of Business Development, Daniel Gamba.

About Cartan:
Founded in 1899, Cartan is a travel company specializing in global sports marketing, sports travel, corporate hospitality and on-site event management. Cartan is the authorized ticket reseller in 40 countries for the London 2012 Olympics. Casa Cartan is Cartan’s official hospitality house for its National Olympic Committees, located at the Novotel City South Hotel in London from July 27th 2012 -August 12th 2012. Cartan is an authorized sub-agent of SportsMark in the USA for the sale of the 2014 FIFA World Cup™ Official Hospitality Programme. SportsMark is appointed as exclusive sales agent of Match Hospitality for the sale of the 2014 FIFA World Cup™ Official Hospitality Programme. Cartan is the exclusive agent in Honduras, El Salvador, Trinidad and Tobago, Jamaica and the authorized agent in Argentina, Paraguay and Uruguay for the sale of the 2014 FIFA World Cup™ Hospitality Programme. For more information on Cartan and Casa Cartan please visit

About BackJoy Orthotics, LLC:
Headquartered in Boulder, Colo., BackJoy’s mission is to change the way the world sits, stands and sleeps. Leveraging what experts (and moms) across the globe have known for years – that better posture prevents back pain – the company creates and distributes innovative solutions that enhance posture to relieve and prevent back pain in ways that produce positive, life-changing results so consumers can get back to the joy of living. For more information on BackJoy, visit

For More Information please contact:
Cartan                               BackJoy
Dario Soto                           Trip Stern
[email protected]                    [email protected]
310-546-9662                         314-629-6600 or 303-747-3980