For Immediate Release

Title: It

CaribPR Newswire, KINGSTON, Jamaica, Fri. July 14, 2006: In exactly two days, on July 16th, the already sizzling temperatures of Jamaica’s Montego Bay is set to get even hotter as the 2006 Red Stripe Reggae Sumfest gets officially underway. On Sunday, the popular resort city will come alive with Sumfest’s all new free Vibe Island Beach Party, featuring Jamaica’s hottest selectors like Kurt Riley, Coppershot, DJ Liquid, Pure Playazz, Pieces and Olympic Playas and the “”Reggae on the Runway’ fashion segment. Billed as the best Sumfest in the event’s fourteen-year history, executive producer of Summerfest Productions, Johnny Gourzong, and Marketing Director, Jomo Cato, both say all systems are a go to ensure a flawless five-day festival. And there’s no denying the Grammy-award winning line-up that is the talk of Jamaica and among reggae fans overseas, who secured flights and booked accommodations weeks prior to the festival. Four Grammy winning artists are set to perform during Red Stripe Reggae Sumfest 2006, including f ive-time winner, female rap icon and international superstar , Missy ‘Misdemeanour’ Elliott, popular rapper 50-Cent, Damian ‘Jr. Gong’ Marley and dancehall’s Beenie Man .   “” We are continuing what has become a trademark of this great event, that is, to present international stars along with their Jamaican counter parts,”" said Gourzong. It’s going to be a great event.”" On Monday July 17 th , get ready for ‘Mad Monday Mobay,’ that’s being presented in association with the Hip Strip community at the Old Hospital Ground. This event will feature an arts and craft street fair, cuisine sampling from hip strip restaurants and music from Jamaica’s biggest sound systems like Firelinks of Hot Monday, Swatch from Passa Passa and Pieces . And new artists like Einstein, FYA, Angola, MC and Stacious. Sumfest heats up further on Wednesday, July 19, with some of reggae’s legends like Gregory Isaacs, Admiral Bailey, Frankie Paul, General Trees and Pam Hall set to take the stage at “”Top Ranking.”" On Thursday night, July 20 get ready for a storm as dancehall’s star acts like Beenie Man, Bounti Killa, Baby Cham, Macka Diamond, Wayne Marshall, Voice Mail and Busy Signal take things up another notch with ‘Stormfront