CaribPR Wire

MONTEGO BAY, Jamaica, Aug. 9, 2011 /PRNewswire/ — A new Online Travel Agency (OTA) to be launched by the Jamaica-based Glamour Destination Management Company and Miami-based Regatta Travel Solutions has received a resounding welcome from the Jamaica Hospitality and tourism industry.  The new OTA will allow Jamaican companies including hotels, villas, car rental agencies and attractions to reach a wide audience of potential visitors who in turn, may book everything they need for their visit to Jamaica.

 Jamaica’s Director of Tourism, John Lynch, has called the initiative “a significant achievement with enormous benefits for Jamaica’s tourism industry.” He congratulated Myrtle Dwyer, Glamour DMC’s Director of Sales, Marketing & Customer Relationship Management, on the new partnership and pledged the Jamaica Tourist Board’s “full support.”

 Evelyn Smith, President of the Jamaica Hotel & Tourist Association (JHTA) was also very upbeat about the launch of BookJamaicaNow.com which she said, “represents a significant marketing boost for JHTA members.”

 Pointing to Regatta’s successes in other parts of the Caribbean, Ms. Dwyer said that the project is “ideally suited to Jamaica”.  She noted that traditional OTAs typically demand a 25-30% commission from industry partners, while Regatta offers free registration to Jamaican companies and a much lower commission.

 Ashwin Kamlani, President of Regatta Travel Solutions, a division of Hotel Internet Help, said that all suppliers in Jamaica will benefit from Regatta OTA Software.

 ”We are proud to bring Regatta to Jamaica; the country has so much to offer but so many suppliers in the destination have yet to find their full potential via the internet. Traditional OTAs and Tour Operators have dominated many destinations in the Caribbean for years and for the first time, Regatta provides these destinations with a voice of their own,” Mr. Kamlani declared.

About Glamour Destination Management Company

Glamour is the Caribbean’s foremost destination Management Company, with over two decades of experience and a proven record of satisfying clients from all over the world. Services include ground transportation, handling meeting and incentive groups, event management, concierge, receptive services, tour operators, travel agents, cruise excursions, tours, private jets, travel consortia, airline charters and yachts and special services. Glamour has been in operation since 1987 and boasts its own fleet of luxury vehicles, experienced and well- trained staff and programmes fit for individuals, meeting and incentive groups or special interest groups. For more information on Glamour DMC, please visit www.glamourdmc.com.

 About Regatta Travel Solutions Inc.

Founded by Ashwin Kamlani, Regatta Travel Solutions provides specialized online booking technology and marketing tactics for DMOs (Destination Marketing Organizations).  DMOs that use Regatta to book travel on their sites can increase demand for their destination, lower the cost paid by suppliers per booking, and increase membership and participation for their organizations. Visit www.hotelinternethelp.com for more details.