CaribPR Wire, BRIDGETOWN, Barbados, Tues. Nov. 26, 2013: The Caribbean Advertising Federation (CAF) took home an impressive number of ADDY awards in 2013, confirming that the talent coming out of this region is bright and widespread.

On Wednesday December 4^th, 2013 the Caribbean Advertising Federation (CAF) will be hosting a workshop at Accra Beach Hotel & Spa, Barbados for attendees to view last year’s national ADDY winning submissions. To win an ADDY at national level means to create advertising that stands out against over 40,000 competing pieces.

The CAF workshop serves to showcase the brilliant work created here in the Caribbean, to not only our regional counterparts, but also to our wider audience across the USA. It will also teach attendees how to use this year’s newly developed software for submissions, which are due on January 4^th, 2014.

Winning Caribbean ADDY pieces are entered into the fourth district competition along with South Florida winners.  In last year’s awards, agencies that are part of the CAF took home an impressive amount of awards in almost every category. Everything Slight Pepper won a Charlie Award for Best of Sales Promotion and also a Gold ADDY for Single Unite Packaging for 3ZERO Rums by 3ZERO Ltd.

2013 was the first time in history a Caribbean agency has won a district Charlie Award. Trinidadian agency McCann Erickson took home the District’s coveted Mosaic Award that recognises cultural diversity.

Terri Brown, our founder and ADDY Chair, won The Jack Phillips Gold Medal award. This is the highest honor in the AAF Fourth District. This award is given in recognition of outstanding contributions to advertising and furthering the industry’s standards, creative excellence, and public service.

This not only shows the superior level of talent our Caribbean Universities and Colleges are churning out, but also how this talent is being used to create such dynamic advertising.
CAF members, marketing agencies, freelance talent, creative students, and marketing managers are the attendees who will be part of the workshop on the December 4^th.

The purpose of this workshop is to launch and review the process for this year’s award submissions.  The new software will make submissions easier, less expensive and less time consuming than previous years. Terri Brown will be hosting this part of the workshop and providing an overview as well as tips for this year’s submission.

“The CAF was able to shine in last year’s submissions, but in seeing all the great package designs on our shelves and moving to radio jingles, there is a whole lot more that is award-worthy.  We are looking to make this the best year yet for CAF,” says Renae Quinton, President of CAF.

Once the software is learnt and the agencies are ready, we are looking forward to seeing what they all have to offer and how many awards we can bring home to the Caribbean next year.

The ADDY deadline is January 14^th, 2014 for work published between January 1^st, 2013 and December 31^st, 2013.

CaribPR Wire, BRIDGETOWN, Barbados, WI, Wednesday April 24, 2013: At the 4^th District American Advertising Federation, (AAF), ADDY Awards Gala on April 20th, agencies from the Caribbean scooped up 32 Gold and Silver District awards as well a Charlie Award for the best of Sales Promotion. One thousand, three hundred and thirty-four entries were judged in the competition including Fortune 500 companies like Disney, Royal Caribbean and McDonald’s.

This year was a blockbuster year for the Caribbean Advertising Federation, (CAF). The CAF took home top honors for the 4^th District of Florida and the Caribbean, for having the most ADDY entries and sixth largest increase in entries for the entire United States.

“This is an outstanding accomplishment across the Caribbean region. The CAF has gained widespread recognition which not only elevates our organization but focuses national attention on our members,” said Renae Quinton, CAF President.

AAF National rewards this accomplishment by providing registration and travel expenses for the CAF President and ADDY Chair to attend the national AAF convention and national ADDY awards presentation in Phoenix, Arizona in June.

This year’s success was celebrated enthusiastically by a large showing of Caribbean members at the District Gala in Florida. Trinidadian agency, Ross Advertising attended and took home a Gold for its flawless campaign creation of, The Hoop of Life.

2013 Charlie Award winners Everything Slight Pepper's Jeuannae Alkins and Shelly Ann Scott, (l-r.)

Everything Slight Pepper, won a Charlie Award for Best of Sales Promotion and a Gold ADDY for Single Unite Packaging for 3ZERO Rums by 3ZERO Ltd.

Michelle Rushing, District ADDY Chair said:  “Right from the start the 3ZERO Rum bottle design by Everything Slight Pepper stood out with its understated elegance. It was not just about the label, logo and bottle design as individual elements, it was how they organically came together to showcase the product capturing the judges’ attention.”

This is the first time in history a Caribbean agency has won a district Charlie Award.

Trinidadian agency McCann Erickson took home the District’s coveted Mosaic Award that recognizes cultural diversity.

Not only were the agencies in the region highly awarded, but the remarkable woman who started the CAF 18 years ago, Terri Brown, CAF ADDY Chair, took home the highest District award, The Jack Phillips Award for ongoing commitment and service to the advertising industry.

“I am honored to receive this award for my life’s passion — advertising,” commented Brown.

“Terri Brown is most deserving of the Jack Phillips award. She has been a champion in the Caribbean for the advertising industry for many years and is a strong proponent of the talent in the region,” stated 4^th District Governor, Marla Lucas.

Listed below are the District Gold ADDY wins that have automatically been entered to complete for a National ADDY, the third and ultimate level of the ADDY competition. National ADDYs will be presented in Phoenix, Arizona, in June at the national AAF convention.

2013 Caribbean and Virgin Islands Advertising District ADDY Winners and 2013 National ADDY Finalists

GOLD DISTRICT ADDY AWARDS

3ZERO RUMS

3ZERO Limited

Everything Slight Pepper

SALES PROMOTION— Packaging Single Unit

Poppitz, the frog who flew

Leizelle Guinness

Bepperton Entertainment Productions

COLLATERAL MATERIAL—Book Design

Abed’s “Ribbons” Mad Hatter Pantomime AD

Abeds

Red Advertising & Marketing Ltd.

CONSUMER OR TRADE PUBLICATION—Fractional Page Four-color

Hoop of Life

Ministry of National Security

ROSS ADVERTISING

PUBLIC SERVICE—Campaign

State Election Commission

The State Election Commission

McCann San Juan

PUBLIC SERVICE—Campaign

Guardsman Limited Audio

Guardsman Limited

Generousitas

ELEMENTS OF ADVERTISING—Sound / Music Only

SILVER AAF DISTRICT ADDY AWARDS

‘Welcome to Tobago’ Airport Sign

BP Trinidad and Tobago

McCann Port of Spain

OUT-OF-HOME / Outdoor Board Flat

Banks Can Launch “Obama” Magazine Ad

Banks Breweries

Red Advertising & Marketing Ltd

CONSUMER OR TRADE PUBLICATION

Grotto

Altman Real Estate

Virgo Communications

CONSUMER / TRADE PUBLICATION

Arden Park Vision Tree

Standard Pacific Homes

MLB Creative

NON-TRADITIONAL ADVERTISING

Digicel Value How I Roll

DIGICEL Trinidad

OGM Communications Limited

NEWSPAPER Color Campaign

Caribbean Buzz Helicopters Tourism Campaign

Caribbean Buzz Helicopters

MLB Creative

INTEGRATED CAMPAIGN

Cama

Garnier

McCann San Juan

RADIO Local :30

Baño

Garnier

McCann San Juan

RADIO Local :30

Caídos

Garnier

McCann San Juan

RADIO Local Campaign

Choice Wireless “Cut the Cord”

Choice Wireless

MLB Creative

RADIO :30

AL Thompsons – Valspar Paint TVC

AL Thompsons

Cayman 27

TELEVISION Local :30

No Weh No Betta Dan Yard

J. Wray & Nephew Ltd.

Advertising & Marketing (Ja.) Ltd.

TELEVISION Local :30

bmobile Epic

TSTT bmobile

Collier Morrison Belgrave

TELEVISION Local :60 or more

BPTT “I4TANDT”

TV Campaign

BPTT

McCann Port of Spain

TELEVISION Local Campaign

STAG Santana Series

Carib Brewery Limited

Collier Morrison Belgrave

TELEVISION Local Campaign

Guardsman Limited Video

Guardsman Limited

Generousitas

TELEVISION Cinema Advertising

bmobile epic

TSTT bmobile

Collier Morrison Belgrave

TELEVISION Cinema Advertising

smartWorld Posters

McCann Worldgroup

Generousitas

ADVERTISING INDUSTRY SELF-PROMOTION Single Medium Campaign

Choice Wireless “Cut the Cord” Jingle

Choice Wireless

MLB Creative

ELEMENTS OF ADVERTISING, Music with Lyrics

1962 Productions/One People Documentary Logo

1962 Productions/One People Documentary

Generousitas

ELEMENTS OF ADVERTISING Logo

Caribbean Buzz Business Card

Caribbean Buzz Business Card

MLB Creative

COLLATERAL, STATIONERY

Poppitz, the frog who flew

Leizelle Guinness

Bepperton Entertainment Productions

ELEMENTS OF ADVERTISING Illustration

La Toya Woods Carnival Centerfold

Feb 19 Newsday MENTALITY

Julie Mango Productions Ltd

ELEMENTS OF ADVERTISING Photography

Dana Mc Intyre Centerfold

April 22 Newsday MENTALITY

Julie Mango Productions Ltd

ELEMENTS OF ADVERTISING Photography

Get Rubis, Get GoingRubis

West Indies Limited

Virgo Communications

ELEMENTS OF ADVERTISING Music with Lyrics

MLB Creative 15th Anniversary T-shirt

MLB Creative

SELF PROMOTION

The Caribbean Advertising Federation is the first and only non-American member of the American Advertising Federation representing thousands of advertising companies in the US and Caribbean.

For membership information and entry materials for next year’s competition, email Terri Brown at terri@mlbcreative.com or like us www.facebook.com/CAFADDY.

CAF accomplishes this through the annual advertising creative competition, the AAF ADDY Awards. The ADDYs recognize the best advertising across the US and the Caribbean to stimulate new creative and appreciation for the industry. The ADDY competition supports the entire profession, focusing attention on the high of level talent available in the region in all levels of advertising categories. This includes film producers, musicians, graphic designers, photographers, creative directors, social media experts and public relation specialists.

“The advertising industry is a major source of employment in the Caribbean,” says Renae Quinton, president of CAF. “The more awards the Caribbean Federation (CAF) wins the more we are able to showcase regional talent and forge new partnerships with the world’s largest advertisers.”

It is estimated that over $400 billion (KantarMedia) was spent worldwide on advertising in 2011; fifty per cent of the top 10 corporate advertising budgets have significant presence in the Caribbean.  Advertising is a creative industry that has a strong presence in the Caribbean region.

In 2012, CAF submitted the third greatest volume of entries out of 21 advertising federations in Florida and had an impressive number of winners. “Talent in the Caribbean is second to none. Several CAF ADDY winners have achieved national recognition, gaining them new huge exposure and clients,” explained Terri Brown, CAF ADDY chairperson.

The ADDY award program has three progressive tiers. The first tier is just about to come to a close on January 20^th, 2013. This is where all creatives across the Caribbean are invited to submit their best advertising work to the CAF chapter. This competition is open to all types of creatives, from a single freelance designer to a 100 person advertising agency, to a marketing manager in a corporate department or industry supplier. All are welcome to enter (www.addycompetition.com or facebook.com/CAFADDY ) once they are members of the Caribbean Advertising Federation. Winners at the local level progress to tier two to compete with winners from Florida. District winners are then sent to compete in the final phase of the competition at the National ADDY level. CAF has had numerous District ADDY winners and two National ADDY winners in past years.

Selection of the most creative entries in each category is done by a panel of experienced international judges in St. Thomas USVI. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY.  Highly coved “best of category” awards are given for print, radio, TV and Internet.

The CAF has grown each year since its inception in 1997. In 2013, it is the goal of the CAF to be the largest award winning chapter across the North America, further demonstrating the strength of creative talent in the Caribbean.