Enterprise Plus and Emerald Club Loyalty Programs Offered Across Popular Caribbean Destinations

ST. LOUIS, July 20, 2018 /PRNewswire-HISPANIC PR WIRE/ – As part of its ongoing expansion in Latin America and the Caribbean, the world’s largest car rental company has opened four new Enterprise Rent-A-Car locations at the Dominican Republic’s largest airports:

• Punta Cana International Airport (PUJ), the busiest airport in the Dominican Republic and second busiest airport in the Caribbean;
• Las Américas International Airport (SDQ) in Santo Domingo;
• Cibao International Airport (STI) in Santiago de los Cabelleros; and
• Gregorio Luperón International Airport (POP) in Puerto Plata.

Enterprise Holdings Inc. owns the Enterprise Rent-A-Car brand, as well as National Car Rental and Alamo Rent A Car. The National brand has been operating in the Dominican Republic since 1974.

The Enterprise Rent-A-Car brand made its debut in the Caribbean in 2014 through franchisees in Guadeloupe and Martinique. It expanded into Latin America in 2015, and announced the opening of 22 new locations throughout Belize, Honduras, Mexico, Tortola, Trinidad & Tobago, Turks & Caicos and Uruguay in 2016.

Enterprise Holdings ranks near the top of the global travel industry in terms of revenue, ahead of many airlines and most cruise lines, hotels, tour operators and online travel agencies. Today, the Enterprise, National and Alamo brands operate in more than 90 countries, including 31 in Latin America and the Caribbean.

“The Dominican Republic is an important piece of our planned growth in the region,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings. “And this expansion allows travelers even more access to our world-renowned customer service and convenient rental process.”

Loyalty Program Expansion

Customers traveling to the Dominican Republic – one of the most popular destinations in the Caribbean – also can enjoy more perks and rewards with the expansion of two loyalty programs: Enterprise Plus through the Enterprise Rent-A-Car brand, and the award-winning Emerald Club, through the National Car Rental brand.

“Our brands are continuing to grow internationally, largely due to the continued loyalty of customers,” said Smith. “Increasing the availability of Enterprise Plus and Emerald Club with our new locations in the Dominican Republic is a natural way to thank our customers for their business and further our mission to serve them no matter where they decide to travel.”

This expansion follows both loyalty programs’ introduction in Colombia, Honduras, Jamaica, Peru and Suriname in 2017. The same year, Enterprise Plus was also introduced in Turks & Caicos, Belize, Costa Rica, Guatemala, Mexico, Nicaragua, Tortola, Trinidad & Tobago and Uruguay.

Emerald Club

Through the Emerald Club, members earn vehicle upgrades according to membership level. All Emerald Club members are guaranteed a midsize or above vehicle at the reserved midsize rate. Emerald Club members at the Executive level and above are guaranteed a full-size or larger vehicle at the reserved midsize rate. Members can also choose to earn either free rental days or frequent-traveler miles or points with one of National’s airline or hotel partners.

In addition, Emerald Club members renting in Latin America and the Caribbean can take advantage of Emerald Club Priority Service, which expedites the rental process by offering a dedicated line at the service counter exclusively for Emerald Club members.  Membership is complimentary for all National customers, and individual travelers can easily enroll themselves in the program by clicking the Emerald Club “Join Now” link at www.nationalcar.com.

Enterprise Plus

With every qualifying rental, Enterprise Plus members earn points they can redeem anytime for free rental days in any available vehicle at thousands of participating Enterprise locations worldwide. Points don’t expire as long as the member has one qualifying Enterprise rental in a three-year period. Free rental day awards apply to time and mileage (base rate) only and do not cover taxes, surcharges and concession fees.

Once enrolled, Enterprise Plus members simply use their membership number to book a reservation online at www.enterprise.com, via the Enterprise mobile app or over the phone to receive all member benefits.  As Enterprise Plus members rent more frequently, they can quickly rise to Silver, Gold or Platinum status to gain access to even more reward options until the end of the next program year. Each status level has its own unique set of benefits, such as bonus points and vehicle upgrades. Membership in Enterprise Plus is free, and the loyalty program is open to anyone at least 21 years old.

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ST. LOUIS, Aug. 1, 2016 /PRNewswire/ – Enterprise Holdings today announced that Jamaica’s leading automotive company, ATL Automotive – an affiliate of the family-operated Sandals Resorts International (SRI) Group – will serve as the franchisee for its Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands in Jamaica.

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The agreement will bring all three Enterprise Holdings brands to tri-branded facilities throughout the island starting in late 2016. Locating all three brands in one facility will offer customers easy access to a wide range of rental options.

“Jamaica is an important market for our customers. These new locations enable us to serve both our leisure and corporate customers at one of the top tourist destinations in the Caribbean,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings, the largest car rental company in the world.

“Culturally and operationally, ATL Automotive is a great match for us, given their strong growth profile, focus on customer service and dedication to philanthropy throughout the region,” Smith noted.

ATL Automotive was founded in 1997 and quickly rose to become Jamaica’s leading car dealer with some of the world’s top car brands.  SRI is the market leader in Caribbean tourism and operator of Sandals Resorts, Beaches Resorts and Island Routes Caribbean Adventures. SRI also operates the Sandals Foundation, which supports a wide range of Caribbean causes, with particular focus on community, education and the environment.

“As the franchisee bringing together the Enterprise, National and Alamo brands in Jamaica for the first time ever, we look forward to a successful partnership with Enterprise Holdings, and to bringing these brands to new customers in new locations as we grow throughout country,” said Adam Stewart, chief executive officer and deputy chairman of SRI and the ATL Group.

“Since our inception, our focus has always been to provide customers with the best experience possible – whether it’s at one of our resorts on the nine islands in which we operate or at one of our state-of-the-art automotive sales and service centers,” Stewart stated. “This matches well with Enterprise’s industry-leading legacy of customer service.”

Enterprise Holdings’ long-term expansion strategy is focused on building a global network that delivers value, choice and outstanding customer service to business and leisure travelers. Today, the company operates in more than 80 countries and territories worldwide.

For more information about Enterprise Holdings, visit www.enterpriseholdings.com.

About Enterprise Holdings

Enterprise Holdings – through its integrated global network of regional subsidiaries and independent franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands. The company and its affiliate, Enterprise Fleet Management, together offer a total transportation solution, including extensive car rental and car-sharing services, truck rental, corporate fleet management and retail car sales. Combined, these businesses accounted for $19.4 billion in revenue, employed more than 93,000 and owned 1.7 million vehicles throughout the world in fiscal year 2015.

Enterprise Holdings currently is ranked as one of America’s Largest Private Companies. Furthermore, if it were publicly traded, Enterprise Holdings would rank on Fortune’s list of the 500 largest American public companies. In addition, Enterprise Holdings not only accounts for the largest airport market share in the U.S., but its domestic rental fleet also is one of the newest in the industry. The company’s affiliate, Enterprise Fleet Management, provides full-service fleet management to companies and organizations with medium-sized fleets. Other transportation services marketed under the Enterprise brand name include Enterprise CarShare, Enterprise Rideshare, Enterprise Car Sales, Enterprise Truck Rental, Exotic Car Collection by Enterprise, Zimride by Enterprise and Enterprise Flex-E-Rent.

This press release and car rental industry news are available in the Enterprise Holdings Press Room.

About ATL Automotive

ATL Automotive was formed in 1997 and has served Jamaica for almost two decades, setting the benchmark for automobile sales and service in the island. ATL Automotive now encompasses several divisions exclusively distributing the world’s finest automobile brands, from state-of-the-art showrooms and service facilities in Kingston and Montego Bay, strengthening its undisputed position as the country’s foremost automotive group and changing the face of motoring in Jamaica forever.

About Sandals Resorts

Sandals Resorts offers two people in love with the most romantic, Luxury-Included® vacation experience in the Caribbean. With 15 stunning beachfront settings in Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados and Grenada, Sandals Resorts offers more quality inclusions than any other resort company on the planet.  Signature Love Nest suites for the ultimate in privacy and service; butlers trained by the English Guild of Professional Butlers; Red Lane Spa®; 5-Star Global Gourmet™ dining, ensuring top-shelf liquor, premium wines and gourmet specialty restaurants; Aqua Centers with expert PADI® certification and training; fast Wi-Fi from beach to bedroom and WeddingMoons®, for dream destination weddings are all Sandals Resorts exclusives. Sandals Resorts is part of family-owned Sandals Resorts International (SRI), which includes Beaches Resorts and is the Caribbean’s leading all-inclusive resort company.  For more information about the Sandals Resorts Luxury Included® difference, visit www.sandals.com.

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