Posts Tagged ‘FCCA’

Cruise Lines and Destinations Map Out Mutual Success at the FCCA Cruise Conference & Trade Show in Santo Domingo, Dominican Republic

MIRAMAR, Fla., Oct. 20, 2022 /PRNewswire-HISPANIC PR WIRE/ — Hundreds gathered in Santo Domingo, Dominican Republic with one common goal: improve cruise tourism, especially the mutual benefits between destinations and cruise companies. That was again the main theme of another successful FCCA Cruise Conference & Trade Show, which celebrated its 28th annual occasion and 50 years of operations for Florida-Caribbean Cruise Association (FCCA).

“I want to applaud everyone throughout the Dominican Republic who coordinated this successful event and showcased the spectacular destination; it is clear that the country is committed to cruise tourism, which President Luis Abinader affirmed in his remarks and participation,” said Michele Paige, FCCA CEO. “It was also humbling to see the continued conviction in FCCA’s mission witnessed by all the attendees and cruise executives who joined to keep working together to build back better.”

Taking place October 11-14, the event featured its usual blend of workshops, meetings and networking functions for the over 500 attendees and 70 cruise executives, but with a new twist – or what Paige called a “new beginning” in her opening remarks – because of the enhanced communications and collaborations arising from the difficult pandemic.

That cooperation was evident throughout the entire agenda, with ways to seize the momentum being the talk of the event and including discussions of longer stays, overnights and homeporting, along with the importance of developing creative, customer-focused experiences to support the demand – and the direct ability for destination stakeholders to work with cruise lines on those goals available at the event.

Michael Bayley, President & CEO of Royal Caribbean International, echoed these sentiments in his opening remarks, noting the “better relationships” built by “work[ing] through a lot of issues and problems and challenges collectively as a team” – while showing the smoother seas ahead as evidenced by sailing above 100% occupancy and registering strong bookings and earnings.

How to capitalize on this for destinations – and the entire Caribbean and Latin American regions – was up front and center for 22 high-ranking government officials and a cruise executive panel including five Presidents and above from FCCA Member Lines, led by Josh Weinstein, President & CEO and Chief Climate Officer of Carnival Corporation & plc, who delivered remarks and comments at the Heads of Government Forum before steering the conversation to other potential mutual benefits, such as employment and purchasing opportunities.

Overall, partnership took the spotlight, and so did FCCA’s Strategic Partners, the Cayman Islands and the United States Virgin Islands (USVI). Kenneth Bryan, Minister of Tourism and Transport of the Cayman Islands, coordinated a dinner for the heads of government and shared the importance of working with FCCA to propel cruise tourism in this video, and the USVI delegation, led by Commissioner of Tourism Joseph Boschulte, was engaged and energetic as they interacted with Member Lines and other participants. Both also took part in the “Operating in a Post Pandemic World” workshop.

Headlining the workshop schedule was the “Presidential Panel,” which included Gus Antorcha, President, Holland America Line; Michael Bayley; Richard Sasso, Chairman, MSC Cruises USA; and Howard Sherman, President & CEO, Oceania Cruises.

About Florida-Caribbean Cruise Association (FCCA)

FCCA is a not-for-profit trade organization that represents the mutual interests of destinations and stakeholders throughout the Caribbean, Central and South America, and Mexico, along with Member Lines that operate over 90 percent of the global cruising capacity. For more information, visit F-CCA.com and @FCCAupdates on FacebookInstagram and Twitter.

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FCCA Partners with the U.S. Virgin Islands on Strategic Development Agreement

MIRAMAR, Fla., March 28, 2022 /PRNewswire-HISPANIC PR WIRE/ – Florida-Caribbean Cruise Association (FCCA) – the trade association that represents the mutual interests of destinations and stakeholders throughout the Caribbean, Central and South America, and Mexico, along with Member Lines that operate over 90 percent of the global cruising capacity – is pleased to announce that it has partnered with the U.S. Virgin Islands on a strategic development agreement for 2022 that will focus on increasing the destination’s overall economic impact from cruise tourism. The agreement, coming from a directive by the FCCA Executive Committee, will feature access to key decision makers and their joint efforts with FCCA to fulfill the objectives, including increased cruise calls, new experiences and products, collaboration with the local private sector, more employment and purchasing opportunities, conversion of cruise guests to stay-over visitors, promotion of summer cruising, creation of consumer demand, travel agent outreach and more.

“This agreement is a further testament to the continued partnership that the U.S. Virgin Islands has had with FCCA and the cruise industry,” said Micky Arison, Chairman of FCCA and Carnival Corporation & plc. “The destination has supported cruising through the best and worst of times, and I am proud that this agreement will make it possible to better the lives and livelihoods of so many people there.”

“We are grateful for the U.S. Virgin Islands’ support through the pandemic, with this landmark agreement being more proof of their dedication to cruise tourism, and we cannot be more excited to reciprocate the faith they have shown in us and the industry by maximizing their benefits from the sector,” said Michele Paige, President, FCCA. “Through this agreement, the U.S. Virgin Islands will have FCCA’s full commitment to fulfilling the destination’s initiatives, including assisting the private sector and helping all locals prosper from the economic impact that the industry brings.”

After being a success story for Caribbean tourism in the wake of COVID-19, experiencing a banner year for stay-over tourism in 2021 and breaking numerous records, the U.S. Virgin Islands is looking to turn the page for their cruise tourism, which generated $184.7 million in total cruise tourism expenditures, in addition to $77.9 million in total employee wage income, during the 2017/2018 cruise year, according to the Business Research & Economic Advisors report “Economic Contribution of Cruise Tourism to the Destination Economies.”

“The U.S. Virgin Islands celebrates its steadfast partnership with FCCA and its Member Lines,” said USVI Commissioner of Tourism Joseph Boschulte. “Strategic marketing and collaborative programs promoting the allure of the cruise industry and our awe-inspiring islands are expected to provide the Territory with a springboard for a speedy resumption, as we enter the endemic phase of Covid-19.”

Through the agreement, FCCA will not only guide the U.S. Virgin Islands government on enhancing their product and increasing cruise calls, but also will facilitate new experiences to offer cruise companies and collaborate with the local private sector to maximize any opportunities. Additionally, the agreement will put the U.S. Virgin Islands in the spotlight for the new and improved programs that FCCA has developed with focuses on employment, purchasing and converting cruise guests to stay-over visitors.

As a top-down initiative directed by the FCCA Executive Committee, which includes presidents and above of FCCA Member Lines, the new strategic partnership will grant open access for the U.S. Virgin Islands with these key decision makers and the Committee’s efforts to effectuate the agreement’s objectives and the destination’s goals.

Some of the other features of the strategic partnership will include promoting summer cruising, engaging travel agents, creating consumer demand and developing a destination service needs assessment that will detail strengths, opportunities and needs.

About Florida-Caribbean Cruise Association (FCCA)
Created in 1972, FCCA is a not-for-profit trade organization that represents the mutual interests of the cruise industry and destinations’ private and public sectors. By building bilateral relationships with cruise tourism stakeholders and providing them a forum to work with executives from its Member Lines, FCCA fosters bilateral success for all parties. For more information, visit F-CCA.com and @FCCAupdates on FacebookInstagram and Twitter.

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The Cruise Industry Remains Committed to Both the Recovery of Grand Bahama and Abaco and Bringing More Guests to the Unaffected Majority of The Bahamas

MIRAMAR, Florida, Oct. 14, 2019 /PRNewswire-HISPANIC PR WIRE/ — While the world mourns the destruction of Abaco and Grand Bahama and seeks ways to help the destinations build back better, the cruise industry continues to prove its commitment. Just a month after the historic event, Florida-Caribbean Cruise Association (FCCA), the trade association that represents the mutual interests between the cruise industry and Caribbean and Latin American destinations and stakeholders, and its Member Lines, which operate more than 95 percent of the global ocean cruising capacity, have already provided and/or raised $8 million in donation pledges, more than 10 million pounds of food and supplies, 20,000 meals a day, hundreds of millions of dollars in accelerated investment plans and hundreds of thousands of marketing dollars focused on educating that most of The Bahamas is open, including 14 of its most-visited islands that are welcoming guests every day, and the best way consumers can help is to visit.

“Though we still mourn for all those impacted in Abaco and Grand Bahama, it is humbling and heartwarming to see our Member Lines’ enormous effort to not only provide the necessary relief, but also work with those in the destination toward sustainable recovery,” said Michele Paige, president, FCCA. “On behalf of FCCA, we are honored to help support that recovery in any way we can, and currently one of the best things any of us can do is visit The Bahamas, as nearly half of its GDP relies on tourism, and broadcast the message that most of its islands are open and welcoming guests every day.”

FCCA Member Lines have already donated and/or raised $8 million in relief efforts for The Bahamas, while also launching efforts to collect and provide support, resulting in more than 10 million pounds of food and supplies – filling over 250 shipping containers – by Carnival Corporation; 20,000 meals per day, as well as water, medical supplies, generators, and a team of specially trained employees and volunteers to assist with logistics and food and beverage efforts by Royal Caribbean Cruises Ltd.; 400 pallets of humanitarian aid – along with 300 qualified volunteer and 150 Bahamians – on a single relief mission by Bahamas Paradise Cruise Line; MSC Group using its cargo and cruise resources to help, with a focus on providing semi-permanent prefabricated modular housing; and Disney Cruise Line and Norwegian Cruise Line Holdings are also using their cruise ships to deliver supplies and support.*

Additionally, FCCA Member Lines have sent high-level delegations to work directly toward both providing the most impactful relief and building toward sustainable recovery, while also reaffirming and accelerating investment projects that represent $455 million by Carnival Corporation and RCCL.

FCCA Member Lines also worked with the destination to relaunch cruise tourism and reinject its economic benefit as soon as possible, with cruise tourism calculated to have generated $405.75 million, in addition to 9,004 jobs paying $155.71 million in wage income, in The Bahamas during the 2017-18 cruise season and one average cruise call to the destination representing more than $650,000 in local economic benefits.

FCCA included The Bahamas in its award-winning, multi-faceted marketing campaign, Caribbean Is Open / Caribbean for Everyone, which began in September 2017 following Hurricanes Irma and Maria and generated more than 5.77 billion impressions, while showing a measurable improvement in Caribbean cruise bookings, between Oct. 2, 2017 – Oct. 28, 2018.

For initiatives tied to The Bahamas, focused on educating that most of The Bahamas is open, including 14 of its most-visited islands that are welcoming guests every day, and the best way consumers can help is to visit, as of Oct. 11, the efforts have already generated an audience of 78,656,435; 490 media placements; and promoted content with 13,873 clicks, 17,987 engagements and 150,527 video views with 59,357 minutes viewed, on track for more than 200,000 views by the end of October on social media alone – and other planned initiatives including the cover story in Travel & Cruise, the official magazine of the cruise industry, and sponsored e-mail content in partnership with Cruise Lines International Association (CLIA).

Additionally, FCCA has remained in constant contact with The Bahamas, while leveraging its resources throughout the industry to help the destination and its people in any way possible, including assisting to coordinate relief efforts and meetings, as well as providing numerous ways for Bahamian locals to further capitalize on the cruise industry’s economic potential.

Many of those opportunities and discussions will be engaged at the upcoming FCCA Cruise Conference & Trade Show, the largest and only official cruise conference and trade show in the Caribbean. With more than 150 high-level executives, including a record number of chairmen and above, from FCCA Member Lines on hand for the series of meetings, workshops and networking opportunities from Oct. 21-25, the #BahamasStrong delegation will have the chance to work directly with the cruise industry, and FCCA has coordinated specialized meetings and events for the delegation.

*For more information about individual FCCA Member Line relief efforts, please visit www.f-cca.com/relief.

About Florida-Caribbean Cruise Association (FCCA)
Created in 1972, FCCA is a not-for-profit trade organization that provides a forum for discussion on tourism development, ports, safety, security, and other cruise industry issues and builds bilateral relationships with destinations’ private and public sectors. By fostering an understanding of the cruise industry and its operating practices, FCCA works with governments, ports and private sector representatives to maximize cruise passenger, crew and cruise line spending, as well as enhance the destination experience and increase the amount of cruise passengers returning as stay-over visitors. For more information, visit F-CCA.com and @FCCAupdates on Facebook, Instagram and Twitter.


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Doing Business with the Cruise Industry: Easy as FCCA

MIRAMAR, Florida, Oct. 9, 2019 /PRNewswire-HISPANIC PR WIRE/ — Building business and relationships with top executives from FCCA Member Lines, which operate more than 95 percent of the global ocean cruising capacity, will take center stage at the FCCA Cruise Conference & Trade Show, the largest and only official cruise conference and trade show in the Caribbean. Taking place in San Juan, Puerto Rico from Oct. 21-25 and already having the most-ever presidents and above from FCCA Member Lines confirmed in its history, the event will offer meetings and workshops along with networking, exhibiting and sponsorship opportunities for cruise tourism stakeholders to target some of the industry’s most influential players.

“We cannot be more honored and excited to already have the most presidents and above from FCCA Member Lines confirmed in the event’s over 25-year history,” said Michele Paige, president, FCCA. “This is a clear sign of cruise lines’ interest in proactively working with destinations and stakeholders, which is the event’s main goal and reason for creation, and every attendee will have an opportunity to positively impact their cruise tourism business.”

Thirteen presidents and above from FCCA Member Lines have already registered – the most in the event’s history – as part of the more than 100 total high-level executives, with projections calling for more than 150 cruise executives on hand for the Conference’s series of meetings, workshops and networking functions, as well as the Trade Show, which will offer exhibiting opportunities along with a host of private receptions and the most meetings between exhibitors and cruise executives in its history, including the first dedicated session for Trade Show Pavilion holders and Shorex executives.

Additionally, a wealth of opportunities are available to capitalize on the influential audience – from event signage and sponsorships to hosting private functions such as dinner with a selected FCCA Member Line CEO.

For more information and registration, please visit www.F-CCA.com/Conference. For Trade Show and sponsorship opportunities, please e-mail [email protected] or call 954-441-8881.

FCCA Member Line Presidents and Above Available for Meeting, Networking and Sponsorship Opportunities Including Private Dinners
Micky Arison, Chairman, Carnival Corporation, FCCA
Orlando Ashford, President, Holland America Line
Michael Bayley, President & CEO, Royal Caribbean International
Carol Cabezas, COO, Azamara
Arnold Donald, President & CEO, Carnival Corporation
Christine Duffy, President, Carnival Cruise Line
Roberto Fusaro, President, MSC Cruises USA
Adam Goldstein, Vice Chairman, Royal Caribbean Cruises
Tom McAlpin, President & CEO, Virgin Voyages
Jason Montague, President & CEO, Regent Seven Seas Cruises
Richard Sasso, Chairman, MSC Cruises USA
Pierfrancesco Vago, Executive Chairman, MSC Cruises
Jeff Vahle, President, Disney Signature Experiences

About Florida-Caribbean Cruise Association (FCCA)
Created in 1972, FCCA is a not-for-profit trade organization that represents the mutual interests of the cruise industry and destinations’ private and public sectors. By building bilateral relationships with cruise tourism stakeholders and providing them a forum to work with executives from its Member Lines, FCCA fosters bilateral success for all parties. For more information, visit F-CCA.com and @FCCAupdates on Facebook, Instagram and Twitter.

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Rapid Response and Recovery Efforts Show Most of The Bahamas Is Open and Affected Areas Will Build Back Better

MIRAMAR, Florida, Sept. 7, 2019 /PRNewswire-HISPANIC PR WIRE/ – While the slow-moving nature of Hurricane Dorian caused unspeakable destruction in Grand Bahama and Abaco, business is fully operational in Nassau – the second-most populated cruise destination in the Caribbean – and a host of private islands, and the rapid response of The Bahamas, neighboring destinations and Member Lines of Florida-Caribbean Cruise Association (FCCA) is helping Bahamians not only recover their livelihoods, but also regain cruise tourism: the lifeblood of their economy. After less than a week since the historic event, FCCA Member Lines have already committed more than $5 million in donations, as well as support including delivering provisions and engaging the local communities to ascertain needs and how to best help. Additionally, destinations around the region are both assisting The Bahamas and evaluating how to best prepare for and then handle similar events moving forward, including relief efforts by Saint Lucia and a site visit by Saint Lucia Prime Minister and CARICOM Chairman Hon. Allen Chastanet.

“Our hearts are with all of those throughout The Bahamas impacted by this historic event, and we hope this support will provide some normalcy to their lives, along with solace in these trying times,” said Michele Paige, president of FCCA. “However, the people of The Bahamas have proven their resiliency time and time again, so there is no question that those affected will build back even better. Fortunately, Nassau and cruise lines’ private islands in The Bahamas are open, fully operational and ready to welcome guests with a smile – and the knowledge that an average cruise call to The Bahamas represents more than $650,000 in local economic benefits.”

Carnival Corporation’s philanthropic arm, Carnival Foundation, and its nine global cruise line brands together with the Micky and Madeleine Arison Family Foundation have pledged to donate $2 million in funding and in-kind support for relief efforts in The Bahamas.

Carnival Foundation and the company’s nine cruise line brands – Carnival Cruise Line, Holland America Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, Cunard, P&O Cruises (Australia) and P&O Cruises (UK) – are pledging a total of $1 million in monetary and in-kind donations in support of immediate relief and recovery efforts in The Bahamas. Carnival Corporation Chairman Micky Arison and his wife Madeleine are matching the corporation’s commitment with a $1 million donation from the Micky and Madeleine Arison Family Foundation.

A portion of the combined pledge will immediately go to support efforts being managed by Direct Relief, an international humanitarian organization that provides critical medications and supplies during emergency situations. In addition, Carnival Corporation and its brands are working together with local officials, community leaders and key relief and recovery organizations to identify the most timely and urgent relief needs and immediate allocations for additional funds and support.

Separately, the company has launched an effort to collect and deliver food and supplies donated in Broward, Miami-Dade and Palm Beach counties for the people of The Bahamas, through a partnership with Tropical Shipping and The Bahamas National Emergency Management Agency (NEMA).

Norwegian Cruise Line Holdings (NCLH) – including Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises – has relaunched Hope Starts Here, the company’s hurricane relief campaign in partnership with All Hands and Hearts, and pledged a minimum commitment of $1 million dollars toward immediate short-term relief for those affected by Hurricane Dorian. It has also vowed to match donations dollar-for-dollar to assist with rebuilding efforts across the Bahamas, including debris cleanup and removal, and the delivery of supplies and temporary shelters.

NCLH is also coordinating with local Bahamian authorities to bring needed provisions to the affected areas, “as quickly and as humanly possible.” Tomorrow, Norwegian Breakaway will depart Miami with hurricane relief supplies donated by NCLH and its employees, in addition to items collected by the City of Miami, Baptist Health South Florida, the 305 Gives Back foundation, and other Miami-based organizations, to be delivered to Nassau, Great Harbor Cay, the company’s private island Great Stirrup Cay, Bahamas.

Royal Caribbean Cruises Ltd. – including Azamara, Celebrity Cruises and Royal Caribbean International – has committed $1 million to disaster relief for Hurricane Dorian, with an additional $100,000 to be donated by ITM Group, its partner in the Holistica joint venture that is developing the Grand Lucayan resort in Freeport, while also pledging to match donations by guests and employees to PADF and use its ships to deliver supplies such as generators, water, cleaning supplies, clean sheets and towels.

“The Bahamas has always been more than a destination for Royal Caribbean and our guests,” said the line in the announcement. “For more than half a century, we’ve made many friends and many memories. The Bahamas is also home to more than 500 of our colleagues who work at Perfect Day at CocoCay and the Grand Bahama Shipyard.”

The Walt Disney Company, led by Disney Cruise Line, has made a commitment of more than $1 million to help relief and recovery efforts in The Bahamas – including, but not limited to, a $1 million donation to non-profit relief agencies who will be undertaking recovery and rebuilding efforts, as well as the provision of supplies such as food staples and basic construction materials to those in impacted areas. Additionally, Disney employees with immediate needs in The Bahamas will have access to a range of resources. Disney Castaway Cay, Disney’s private island in The Bahamas, employs more than 60 Bahamians from Abaco and Grand Bahama, as well as several employees from other Bahamian islands.

“We stand with the Bahamian people,” said Jeff Vahle, president of Disney Cruise Line. “As the needs in these communities are assessed, we are prepared to aid the relief and recovery efforts through funding, the provision of supplies and by providing support to our Bahamian Crew Members.”

MSC Group – one of the world’s leading container shipping and logistics conglomerates as well as the parent company of MSC Cruises – has pledged support from across all its businesses for Hurricane Dorian relief in The Bahamas. In addition to providing and delivering goods of primary necessity, MSC Group’s efforts will initially focus on semi-permanent prefabricated modular housing for the population as well as making available MSC geared ships for cargo relief service from the U.S to The Bahamas.

A high-level delegation comprised of members of MSC Group’s U.S. senior management team as well as leadership of its philanthropic arm, the MSC Foundation, also scheduled meetings in Nassau with local officials, community leaders and key relief and recovery organizations – with the objective of promptly identifying first-hand and through engagement with local officials, community leaders and key relief and recovery organizations the most timely and urgent relief needs and how the Group can support the immediate and longer-term in-kind and funding needs of the local population and businesses as they look to rebuild in the aftermath of Hurricane Dorian.

Bahamas Paradise Cruise Line (BPCL) has announced a two-fold support initiative following Hurricane Dorian’s impact. The company is accepting monetary donations online through its partner, Mission Resolve, as well as donated supplies at its Riviera Beach warehouse.

“Our hearts go out to all of those impacted, and we felt it was imperative to issue a rapid response, demonstrating our support through action,” said Oneil Khosa, CEO of BPCL, who is engaged in direct communications with the Bahamian government, including Deputy Prime Minister Kevin Peter Turnquest, to determine specific areas of need and serve as a liaison for those looking to assist in the Hurricane Dorian recovery effort.

BPCL has also planned a humanitarian cruise on Grand Celebration, which will be loaded with food, water, and other supplies, as well as first responders and volunteers. Departing this evening, the ship will transport the supplies, volunteers and Bahamian residents who were stranded in South Florida – and will have no cost for any volunteer or Bahamian resident – before its planned return on Sept. 7 with Bahamian residents who wish to evacuate to the U.S. and have proper documentation.

Additionally, countries in the region have provided support. Ms. Dorine Gustave, Acting Director of Saint Lucia’s National Emergency Management Organization (NEMO), said Saint Lucia is in the process of determining how best to help, including finding the best way to transport water, and the the Government of Saint Lucia has set up accounts at selected banks for those that wish to assist with recovery efforts.

Saint Lucia Prime Minister and CARICOM Chairman Hon. Allen Chastanet also traveled to The Bahamas, where he was greeted by Bahamian Prime Minister Hon. Hubert Minnis before heading into a situation briefing with several agencies in order to attain a status update to best plan a course of action in assisting both The Bahamas and the entire region in preparing for and handling similar situations in the future.

About Florida-Caribbean Cruise Association (FCCA)
Created in 1972, FCCA is a not-for-profit trade organization that provides a forum for discussion on tourism development, ports, safety, security, and other cruise industry issues and builds bilateral relationships with destinations’ private and public sectors. By fostering an understanding of the cruise industry and its operating practices, FCCA works with governments, ports and private sector representatives to maximize cruise passenger, crew and cruise line spending, as well as enhance the destination experience and increase the amount of cruise passengers returning as stay-over visitors. For more information, visit F-CCA.com and @FCCAupdates on FacebookInstagram and Twitter.

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St. Maarten Invests in Destination’s Economy by Hosting FCCA Conference & Trade Show

PEMBROKE PINES, Fla., Sept. 22, 2014 /PRNewswire/ — Florida-Caribbean Cruise Association’s (FCCA) annual keynote event, the Conference & Trade Show, has a 20-year history of increasing cruise tourism’s impact for its host destinations by spotlighting their products, experiences and infrastructure to the industry’s most influential decision makers—over 100 executives, presidents and CEOs from FCCA’s 15 Member Lines, which operate over 100 ships in Caribbean and Latin American waters.

St. Maarten is looking to build onto their past growth by hosting their second FCCA Conference & Trade Show from October 6 – 10. The destination knows the significance of hosting this event because of their progress after their first Conference in 2003. In 2001, St. Maarten Harbour Group of Companies reported 875,540 passenger arrivals. This number rose 70 percent to 1,490,386 in 2005, just two years after hosting the Conference.

As the destination knows, these numbers extend far beyond the cruise pier; they impact the entire economy. According to the Business Research & Economic Advisors (BREA) 2012 study, Economic Contribution of Cruise Tourism to the Destination Economies, the average expenditure per passenger in St. Maarten was $185.40, which benefitted numerous industries through purchases of goods that included food and beverage at restaurants and bars, clothing, shore excursions, ground transportation, local crafts and souvenirs, watches and jewelry, perfumes and cosmetics, electronics, entertainment/night clubs/casinos, retail purchases of liquor, and telephone and internet.

However, this is hardly the only economic contribution provided by cruise tourism. The same study showed that the average expenditure per crew in St. Maarten was $135.50 for similar products and services. Plus it revealed the direct and indirect employment generated by the cruise industry, totaling 8,123 jobs and $159.8 million in employee wages.

By these numbers, St. Maarten’s 70 percent increase after hosting their first Conference would represent an increase of $114 million in passenger spending alone, along with the coinciding growth of crew spending, cruise line spending, and employment.

Projecting this same growth after this year’s Conference would be aggressive, considering that in 2014 St. Maarten expects 1.67 million passenger arrivals onboard 523 vessels from FCCA Member Lines alone. But a single cruise ship has a large economic wake. BREA’s figures show that just one average cruise vessel—130,000 GRT, 1,040 feet long, carrying 3,000 passengers and 500 crewmembers—would generate $556,200 in passenger spending and $67,750 in crew spending, along with roughly $15,000 in port fees, totaling $638,950 in direct economic contribution, not including employment and other indirect contributions.

Projecting a more conservative growth rate of 20 percent, or 105 additional cruise ship calls, would mean an extra $67 million per year directly contributed to St. Maarten’s economy. Plus a 20 percent increase in cruise tourism-impacted employment would represent 1,625 more jobs with $32 million in wages.

Considering this potential economic impact, it becomes easy to understand why St. Maarten again decided to invest in its entire destination’s economy by hosting the FCCA Conference & Trade Show.

About the Florida-Caribbean Cruise Association

Created in 1972, the FCCA is a not-for-profit trade organization that provides a forum for discussion on tourism development, ports, safety, security, and other cruise industry issue and builds bilateral relationships with destinations’ private and public sectors. By fostering an understanding of the cruise industry and its operating practices, the FCCA works with governments, ports and private sector representatives to maximize cruise passenger, crew and cruise line spending, as well as enhance the destination experience and increase the amount of cruise passengers returning as stay-over visitors. For more information, visit F-CCA.com, the FCCA on Facebook, and @FCCAupdates on Twitter.

CONTACT:  Omari Breakenridge 954 441 8881 [email protected]

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Join the Cruise Industry’s Team with FCCA Membership

PEMBROKE PINES, Fla., March 10, 2014 /PRNewswire-USNewswire/ — The Florida-Caribbean Cruise Association (FCCA) is your way onto a winning team—the cruise industry. FCCA membership cultivates close relationships with the team’s players, coaches and management—Member Line CEOs, presidents and executives deciding what products are sold onboard and where ships call—while letting you showcase your talents and discuss what you offer over a friendly dinner, private one-on-one meeting, cocktail reception or even Caribbean cruise.

“Joining the FCCA gives you direct contact with some of the most influential decision makers in the cruise industry,” says Kevin Sheehan, Norwegian Cruise Line CEO and FCCA chairman.

FCCA membership gets you in and on the minds of these decision makers through two different levels. Associate Members become partners of the FCCA and cruise industry, while gaining benefits like discounts and savings on advertising and event registration fees; collateral support; access to cruise executive meetings and the most up-to-date industry research and trends; and more.

But the real prize is through Platinum Membership, which puts you on a first-name basis with the executives, presidents and CEOs. Besides granting special privileges and complimentary registrations at FCCA events like the FCCA Conference & Trade Show, the Caribbean’s largest cruise conference, Platinum Members attend numerous private events that foster relationship building.

These events bring the Platinum Members and decision makers together in casual, engaging settings for a healthy mix of business and pleasure that helps form significant relationships. Members experience this balance while cementing deals at closing parties or getting an inside look at industry projects on unforgettable tours.

“FCCA events always give me an opportunity to meet valuable industry stakeholders,” shares Adam Goldstein, Royal Caribbean International president and CEO. “These are the people who have ideas and projects I want, and need, to know about.”

If you want to bring cruise lines to your destination; get your product onboard ships; target the audience doing the above at FCCA events; or collaborate to find a specific opportunity for you, the FCCA is your source.

As Micky Arison—Carnival Corp. and past-FCCA chairman—tells, “The FCCA opens the door to the cruise industry and puts you in the middle of the action.”

Go for the win. Become an FCCA member.

For more information about FCCA membership, contact Nathalia Gomez (954-441-8881) or online at: www.f-cca.com

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