Unprecedented Awards for Caribbean Advertising Agencies
CaribPR Wire, BRIDGETOWN, Barbados, WI, Wednesday April 24, 2013: At the 4th District American Advertising Federation, (AAF), ADDY Awards Gala on April 20th, agencies from the Caribbean scooped up 32 Gold and Silver District awards as well a Charlie Award for the best of Sales Promotion. One thousand, three hundred and thirty-four entries were judged in the competition including Fortune 500 companies like Disney, Royal Caribbean and McDonald’s.
This year was a blockbuster year for the Caribbean Advertising Federation, (CAF). The CAF took home top honors for the 4th District of Florida and the Caribbean, for having the most ADDY entries and sixth largest increase in entries for the entire United States.
“This is an outstanding accomplishment across the Caribbean region. The CAF has gained widespread recognition which not only elevates our organization but focuses national attention on our members,” said Renae Quinton, CAF President.
AAF National rewards this accomplishment by providing registration and travel expenses for the CAF President and ADDY Chair to attend the national AAF convention and national ADDY awards presentation in Phoenix, Arizona in June.
This year’s success was celebrated enthusiastically by a large showing of Caribbean members at the District Gala in Florida. Trinidadian agency, Ross Advertising attended and took home a Gold for its flawless campaign creation of, The Hoop of Life.
2013 Charlie Award winners Everything Slight Pepper's Jeuannae Alkins and Shelly Ann Scott, (l-r.)
Everything Slight Pepper, won a Charlie Award for Best of Sales Promotion and a Gold ADDY for Single Unite Packaging for 3ZERO Rums by 3ZERO Ltd.
Michelle Rushing, District ADDY Chair said: “Right from the start the 3ZERO Rum bottle design by Everything Slight Pepper stood out with its understated elegance. It was not just about the label, logo and bottle design as individual elements, it was how they organically came together to showcase the product capturing the judges’ attention.”
This is the first time in history a Caribbean agency has won a district Charlie Award.
Trinidadian agency McCann Erickson took home the District’s coveted Mosaic Award that recognizes cultural diversity.
- CAF’s Terri Jack-Phillips
Not only were the agencies in the region highly awarded, but the remarkable woman who started the CAF 18 years ago, Terri Brown, CAF ADDY Chair, took home the highest District award, The Jack Phillips Award for ongoing commitment and service to the advertising industry.
“I am honored to receive this award for my life’s passion — advertising,” commented Brown.
“Terri Brown is most deserving of the Jack Phillips award. She has been a champion in the Caribbean for the advertising industry for many years and is a strong proponent of the talent in the region,” stated 4th District Governor, Marla Lucas.
Listed below are the District Gold ADDY wins that have automatically been entered to complete for a National ADDY, the third and ultimate level of the ADDY competition. National ADDYs will be presented in Phoenix, Arizona, in June at the national AAF convention.
2013 Caribbean and Virgin Islands Advertising District ADDY Winners and 2013 National ADDY Finalists
GOLD DISTRICT ADDY AWARDS
3ZERO RUMS
3ZERO Limited
Everything Slight Pepper
SALES PROMOTION— Packaging Single Unit
Poppitz, the frog who flew
Leizelle Guinness
Bepperton Entertainment Productions
COLLATERAL MATERIAL—Book Design
Abed’s “Ribbons” Mad Hatter Pantomime AD
Abeds
Red Advertising & Marketing Ltd.
CONSUMER OR TRADE PUBLICATION—Fractional Page Four-color
Hoop of Life
Ministry of National Security
ROSS ADVERTISING
PUBLIC SERVICE—Campaign
State Election Commission
The State Election Commission
McCann San Juan
PUBLIC SERVICE—Campaign
Guardsman Limited Audio
Guardsman Limited
Generousitas
ELEMENTS OF ADVERTISING—Sound / Music Only
SILVER AAF DISTRICT ADDY AWARDS
‘Welcome to Tobago’ Airport Sign
BP Trinidad and Tobago
McCann Port of Spain
OUT-OF-HOME / Outdoor Board Flat
Banks Can Launch “Obama” Magazine Ad
Banks Breweries
Red Advertising & Marketing Ltd
CONSUMER OR TRADE PUBLICATION
Grotto
Altman Real Estate
Virgo Communications
CONSUMER / TRADE PUBLICATION
Arden Park Vision Tree
Standard Pacific Homes
MLB Creative
NON-TRADITIONAL ADVERTISING
Digicel Value How I Roll
DIGICEL Trinidad
OGM Communications Limited
NEWSPAPER Color Campaign
Caribbean Buzz Helicopters Tourism Campaign
Caribbean Buzz Helicopters
MLB Creative
INTEGRATED CAMPAIGN
Cama
Garnier
McCann San Juan
RADIO Local :30
Baño
Garnier
McCann San Juan
RADIO Local :30
Caídos
Garnier
McCann San Juan
RADIO Local Campaign
Choice Wireless “Cut the Cord”
Choice Wireless
MLB Creative
RADIO :30
AL Thompsons – Valspar Paint TVC
AL Thompsons
Cayman 27
TELEVISION Local :30
No Weh No Betta Dan Yard
J. Wray & Nephew Ltd.
Advertising & Marketing (Ja.) Ltd.
TELEVISION Local :30
bmobile Epic
TSTT bmobile
Collier Morrison Belgrave
TELEVISION Local :60 or more
BPTT “I4TANDT”
TV Campaign
BPTT
McCann Port of Spain
TELEVISION Local Campaign
STAG Santana Series
Carib Brewery Limited
Collier Morrison Belgrave
TELEVISION Local Campaign
Guardsman Limited Video
Guardsman Limited
Generousitas
TELEVISION Cinema Advertising
bmobile epic
TSTT bmobile
Collier Morrison Belgrave
TELEVISION Cinema Advertising
smartWorld Posters
McCann Worldgroup
Generousitas
ADVERTISING INDUSTRY SELF-PROMOTION Single Medium Campaign
Choice Wireless “Cut the Cord” Jingle
Choice Wireless
MLB Creative
ELEMENTS OF ADVERTISING, Music with Lyrics
1962 Productions/One People Documentary Logo
1962 Productions/One People Documentary
Generousitas
ELEMENTS OF ADVERTISING Logo
Caribbean Buzz Business Card
Caribbean Buzz Business Card
MLB Creative
COLLATERAL, STATIONERY
Poppitz, the frog who flew
Leizelle Guinness
Bepperton Entertainment Productions
ELEMENTS OF ADVERTISING Illustration
La Toya Woods Carnival Centerfold
Feb 19 Newsday MENTALITY
Julie Mango Productions Ltd
ELEMENTS OF ADVERTISING Photography
Dana Mc Intyre Centerfold
April 22 Newsday MENTALITY
Julie Mango Productions Ltd
ELEMENTS OF ADVERTISING Photography
Get Rubis, Get GoingRubis
West Indies Limited
Virgo Communications
ELEMENTS OF ADVERTISING Music with Lyrics
MLB Creative 15th Anniversary T-shirt
MLB Creative
SELF PROMOTION
The Caribbean Advertising Federation is the first and only non-American member of the American Advertising Federation representing thousands of advertising companies in the US and Caribbean.
For membership information and entry materials for next year’s competition, email Terri Brown at [email protected] or like us www.facebook.com/CAFADDY.
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