CaribPR Wire

CaribPR Wire, BRIDGETOWN, Barbados, Fri. Mar. 8, 2013: The Caribbean Advertising Federation, (CAF), President, Renae Quinton with Electric Villages, Inc., in Barbados today announced the 2013 Caribbean Advertising Federation ADDY Award winners in a release to media, members and entrants.

The CAF is a member of the American Advertising Federation, (AAF), which represents thousands of advertising companies in the United States and the Caribbean. The ADDY Awards are sponsored by the AAF and are the advertising industry’s most comprehensive and prestigious competition recognizing creative excellence in numerous categories of various media types.

This year’s 678 entries were judged from over 37 different companies representing Barbados, Trinidad & Tobago, Jamaica, U.S. Virgin Islands, St. Lucia, Grand Cayman and Puerto Rico. It was the largest submissions in the CAF history.

2013’s Best of Awards went to four different companies, with the coveted overall “2013 Best of Show” Award going to Everything Slight Pepper for the 3ZERO Rum bottle package design.

The judges, Gina Nacey, Creative Strategist with Adventure™ in Minnesota and Mike Rainy, Chief Creative Officer of Zehnder in Louisiana, and Interactive Judge Charles Rosenberger with MLB Creative felt the 3Zero high shouldered bottle to have elegant typography, excellent design of the bottle, dimensional label, cap, cork and seal.

Best of Print went to McCann Puerto Rico for The State Election Commission Poster Series. Best of TV to Collier, Morrison, Belgrave for Stag Santana Series Campaign, Best of Radio to Valdez & Torry for Lockhead Bake and Clutch “Beans” and Best of Interactive to Rostant DDB for  for Myenergytt.com web site for Trinidad & Tobago Energy Company.

The judges also awarded special recognition for Best Copywriting to Ross for Hoop of Life TV “for a flawless script;” Best Musical Score to Generousitas to Guardian Radio for incorporating  devices and gadgetry like listening to an episode of 24;” Best Illustration to Bepperton Entertainment Productions for Poppitz The Frog Who Flew because “every page was beautiful with phenomenal styling and creating a virtual environment for the mind;” Best Art Direction to OMG for Digital Voice – How I Roll for “subtle, elegant art direction” and Best Packaging to 3Zero Rum bottle.

An Award for best cultural diversity, The Mosaic Award, was given to Ross Advertising for “FireOne Independence Day Ad.”

Red Advertising & Marketing Ltd. from Barbados took the most awards with 15 Gold and 9 silver. Ross Advertising from Trinidad took 21 total awards; McCann Trinidad took 17; Generousitas from Jamaica 17, and Valdez & Torry 13, plus the Best of Radio award.

2013 ADDY Chairperson, Terri Brown with MLB Creative in St. Thomas, reported that entries increased by 58% over last year and the number of companies entering rose from 24 to 37.

President Renae Quinton was present at the judging in St. Thomas. “It is very inspiring to see such a huge collection of outstanding work created in the region,” said Quninton. “I am very impressed by the quality of work. The CAF had more entries than any other club in the 4^th District of Florida. As a result, we are sending more than 150 entries on to compete in the next level of awards, the District competition. We expect many of those entries to move on and compete in the top tier, the National ADDY competition, bringing even greater exposure to the creative talent in the Caribbean.”

The Caribbean Advertising Federation is the first and only non-American member of the American Advertising Federation and is part of the 4^th District of Florida and the Caribbean. For membership information and entry materials for the 2012 competition, email Terri Brown at [email protected].

Top awards were:

2013 Best of Show Overall:

Everything Slight Pepper — 3Zero Rums Packaging

2013 Best of Show TV:

Collier Morrison Belgrave — Stag Santana Series

2013 Best of Show Radio:

Valdez & Torry International — Lockheed & Brake Clutch Interview

2013 Best of Show Print:

McCann Erickson Puerto Rico – State Election Commission

2013 Best of Show Interactive:

Rostant DDB – MyenergyTT.com Website

Judges’ Choice for Outstanding Copywriting:

Ross Advertising — “Hoop of Life” TV

Judges’ Choice for Outstanding Music:

Generousitas — “Guardsman” Audio

Judges’ Choice for Illustration:

Bepperton Entertainment Productions — Poppitz, the frog who flew

Judges’ Choice for Best Art Direction:

OGM Communications Limited — Digital Value “How I Roll”

Judges’ Choice for Best Packaging:

Everything Slight Pepper — 3Zero Rums Packaging

2013 Mosaic Award:

Ross Advertising — FireOne Independence Day Ad

CaribPR Wire, BRIDGETOWN, Barbados,  January 11, 2013: The Caribbean Advertising Federation, (CAF), is the only non-American territory chapter of the American Advertising Federation, (AAF).  CAF was established in 1997 by Terri Brown in St. Thomas to promote the well-being of advertising through a grassroots network of advertisers, agencies, media companies and educational facilities to help build the Caribbean economy. CAF also strives to assist member companies to grow their businesses within their national borders and to be recognized for superior work outside the region.

CAF accomplishes this through the annual advertising creative competition, the AAF ADDY Awards. The ADDYs recognize the best advertising across the US and the Caribbean to stimulate new creative and appreciation for the industry. The ADDY competition supports the entire profession, focusing attention on the high of level talent available in the region in all levels of advertising categories. This includes film producers, musicians, graphic designers, photographers, creative directors, social media experts and public relation specialists.

“The advertising industry is a major source of employment in the Caribbean,” says Renae Quinton, president of CAF. “The more awards the Caribbean Federation (CAF) wins the more we are able to showcase regional talent and forge new partnerships with the world’s largest advertisers.”

It is estimated that over $400 billion (KantarMedia) was spent worldwide on advertising in 2011; fifty per cent of the top 10 corporate advertising budgets have significant presence in the Caribbean.  Advertising is a creative industry that has a strong presence in the Caribbean region.

In 2012, CAF submitted the third greatest volume of entries out of 21 advertising federations in Florida and had an impressive number of winners. “Talent in the Caribbean is second to none. Several CAF ADDY winners have achieved national recognition, gaining them new huge exposure and clients,” explained Terri Brown, CAF ADDY chairperson.

The ADDY award program has three progressive tiers. The first tier is just about to come to a close on January 20^th, 2013. This is where all creatives across the Caribbean are invited to submit their best advertising work to the CAF chapter. This competition is open to all types of creatives, from a single freelance designer to a 100 person advertising agency, to a marketing manager in a corporate department or industry supplier. All are welcome to enter (www.addycompetition.com or facebook.com/CAFADDY ) once they are members of the Caribbean Advertising Federation. Winners at the local level progress to tier two to compete with winners from Florida. District winners are then sent to compete in the final phase of the competition at the National ADDY level. CAF has had numerous District ADDY winners and two National ADDY winners in past years.

Selection of the most creative entries in each category is done by a panel of experienced international judges in St. Thomas USVI. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY.  Highly coved “best of category” awards are given for print, radio, TV and Internet.

The CAF has grown each year since its inception in 1997. In 2013, it is the goal of the CAF to be the largest award winning chapter across the North America, further demonstrating the strength of creative talent in the Caribbean.