Posts Tagged ‘First Citizens’

Trinidad & Tobago’s First Citizens Group Becomes Visa Loyalty Solutions Premium Partner

- Bank is one of the first in the Caribbean to implement Visa Loyalty Solutions, a cutting-edge digital payment platform and loyalty program co-created by fintech and insurtech company novae and leading payment technology company Visa

- With VLS, First Citizens, already a pioneer in Internet banking and mobile banking in Trinidad & Tobago, has incorporated a powerful tool to increase customer loyalty

PORT OF SPAIN, Trinidad and Tobago, Feb. 22, 2019 /PRNewswire-HISPANIC PR WIRE/ – Trinidad-based First Citizens Group has received the Premium Partner designation from fintech and insurtech company novae and leading payment technology company Visa for being one of the first banks in the Caribbean to adopt Visa Loyalty Solutions (VLS), the white-label digital loyalty platform the two companies recently co-created.

From left to right: Jorge Salum, Sr. Director, Business Development, Caribbean for Visa; Jorge Lemus, SVP and Group Country Head, Caribbean and Central America for Visa; Avril Edwards, General Manager of Electronic Banking for First Citizens Group; and Facundo Mendez, Managing Director of Enterprise, Growth & Loyalty for novae.

Over the years First Citizens has introduced a number of innovations locally, including Internet banking and mobile banking. It has also been recognized on several occasions for excellence in innovation, communications technology and e-commerce by the Energy Chamber of Trinidad and Tobago.

VLS is a user-centric, universal, cross-border, all-digital, mobile-first, white-label loyalty platform for banks that enables consumers and merchants to redeem points anytime, anywhere, from any device (mobile, desktop or wearable) and using multiple payment methods (credit, debit, points or split payment), while offering banks superior customer care, same-day activation and easy administration.

Thanks to VLS’s single, smart payment solution on an invisible and securely encrypted payment platform, First Citizens clients will be able to register rewards as digital currency that can be used alone or split with other payment methods, such as credit or debit cards registered on the platform, to make payments online and contactless in-store around the world.

Finally, by integrating artificial intelligence and machine learning, VLS’s technologies will help First Citizens better analyze the interactions and purchase behaviors of its clients to present increasingly relevant offers, while retaining contact information, payment and travel preferences.

novae not only created the technology behind the digital platform, but also the program’s impressive network of international travel rewards, to which First Citizens customers will now have access. A powerful metasearch engine and partnerships with major worldwide travel aggregators enable users to get preferential pricing and exclusive deals at more than 400,000 hotels in 25,000 cities; 70,000 flights to 1,700 destinations on 130 airlines; 500 car rental companies at 30,000 locations in 170 countries; 2 million vacation rental properties in 190 countries; and 10,000 tours and other entertainment options in 90 countries.

First Citizens Group’s VLS Premier Partner designation is the latest of several awards and recognitions the bank has received. The bank was awarded the Best Bank in Trinidad and Tobago by Euromoney Award for Banking Excellence 2016 and also received an affirmed rating of BBB+/A-2 from Standard & Poor’s. Other awards bestowed on the bank over the years include Safest Bank in the English-speaking Caribbean in 2015, 2011 and 2010 (Global Finance Magazine); Best Bank In Trinidad & Tobago in 2015, 2014, 2012, 2010 and 2009 (World Finance); Bank Of The Year 2015 and 2009 (The Banker Magazine) and Bank of The Year in 2009 (Latin Finance).

“First Citizens Group is proud to have received the Visa Loyalty Solutions Premium Partner designation, which recognizes our bank’s positioning as a first adopter of cutting-edge digital and mobile solutions,” said Avril Edwards, General Manager of Electronic Banking for First Citizens Group.

“Visa Loyalty Solutions offers First Citizens a seamless and flexible digital experience that adds value and provides an unmatched customer experience,” said Ricardo Tafur, Vice President of Consumer Products for Visa in Latin America and the Caribbean.

“VLS gives First Citizens an important differentiator in this competitive retail banking market,” said Jorge Lemus, SVP and Group Country Head, Caribbean and Central America for Visa.

“As a pioneer in mobile and Internet banking, First Citizens has always offered customers cutting-edge solutions to meet their banking needs. With Visa Loyalty Solutions, they have added a powerful tool in their arsenal to maximize loyalty, boost spend and increase operational efficiency,” said Facundo Mendez, Managing Director of Enterprise, Growth and Loyalty for novae.

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Corporate Heavy Weights To Be Honoured At Invest Caribbean Now

Chairman of Sandals Resorts International, Hon. Gordon “Butch” Stewart, OJ, CD, Hon. LLD, will be on hand to accept the ICN Leadership Award 2014 on June 4th in NYC.

Chairman of Sandals Resorts International, Hon. Gordon “Butch” Stewart, OJ, CD, Hon. LLD, will be on hand to accept the ICN Leadership Award 2014 on June 4th in NYC.

CaribPR Wire, NEW YORK, NY, Tues. June 3, 2014: Five top corporations serving the Caribbean region as well as the man who built a tourism empire from the ground up, will all be honoured in New York City tomorrow, June 4th, as Invest Caribbean Now 2014 gears up for its fourth presentation and awards reception.

This year, DHL Caribbean is being presented the Service Excellence Award  – Logistics for its commitment and investment in the Caribbean region and for providing Caribbean customers with quicker courier service while Trinidad & Tobago-based bank, First Citizens, will receive the Service Excellence Award – Banking for its excellent service, investment and commitment to the Caribbean region and the world, in the field of banking and for being one of the highest-rated indigenous financial institution in the English-speaking Caribbean.

DHL’s Caribbean team, led by Managing Director Reiner Wolfs, will be on hand to accept the award at the ICN event in the Cambridge Room at the Harvard Club of New York from 4-6 p.m. tomorrow while First Citizens Investment Services general manager, Jason Julien, and assistant general manager, Sana Ragbir, will accept on behalf of the bank.

HBO Latin America’s 10-member team, led by Javier Figueras, corporate vice president of Affiliate Relations, will receive the ICN 2014 Alliance Award for its commitment to partnership and expansion in the Caribbean region, including with TiVi S.A. – the fast-growing television provider in Haiti while One Caribbean Television’s team, led by founder Brian Lilly will be on hand to receive the ICN Media Visionary Award for its commitment to the region by its service to over millions of Caribbean nationals daily.

The ICN 2014 Visionary Award for showing strategic decision to expand into a much needed inter-regional carrier in the Caribbean region, will be presented to interCaribbean Airways’s team, led by Chairman Lyndon Gardiner while the prestigious 2014 ICN Leadership Award will be presented to the Hon. Gordon ‘Butch’ Stewart, OJ, CD, Hon. LLD, Chairman of Sandals Resorts International for commitment and dedication to the Caribbean region and its people.

Stewart along with Sandals CEO, Adam Stewart and a six-member delegation will be on hand to accept the award.

Meanwhile, Hollywood actor Malik Yoba will bring greetings to delegates while One Caribbean Television’s Joey Stevens and his side-kick Bob will emcee the ceremony.

The awards presentation and high powered networking reception will wrap up the summit that will kick off in the Harvard Hall of the Club at 11:30 a.m. tomorrow with emcee, WNYW-TV Emmy-winning news anchor, Ernie Anastos; a prayer of prosperity by Rev. Dr. Belgrave Pelle, Dean of the Anglican Church of America; a New York State Welcome by Claire McLeveighn, Vice President of Trade and Investment at Empire State Development and a Beijing Welcome by Dr. Ma, Lin, Deputy Secretary-General of Beijing Municipal Government.

The summit will then move into several panel discussion including:  Global Trends & The Caribbean; Beijing-Caribbean Tourism And Investment Opportunity; Introducing The New Trend In Tourism – Medical Tourism; Introducing A New Trend In The Caribbean  – Clean Energy and the Caribbean Diaspora as a source of investment.

Additionally, the first half of the event will include an opening address by ICN founder and chairman, Felicia J. Persaud; a keynote address by Harvard graduate Dr. Isaac J. Newton, of Paramount Communications Consultancy; a spotlight on specific investment opportunities in  Trinidad & Tobago with  Minister of Trade, Industry, Investment and Communications, Sentor Vasant Bharath; an investment announcement on the Caribbean Market Village of  St. Lucia and a focus on ‘Advancing Wealth In The Caribbean With Technology,’ from Trinidad-born, LA resident, Anthony Wellington Phills, branding specialist of Disney’s ‘Million Dollar Arm’ and founder of Caribbean Commerce Magazine/Media, Calypso Cloud and Blinglet Inc.

For more log on to ICN’s summit page at This year’s Summit will be live tweeted at using #investingcarib. Additionally fans can follow the summit at Facebook or


Presenters for ICN 2014 include: Hard Beat CommunicationsThe Caribbean Tourism OrganizationOne Caribbean Television, The Woody Wilson Collection of Beverly Hills, The PR Newswirethe Caribbean Commerce MagazineBlingletsThe Caribbean Council for Economic Development, the World Tourism Cities Federation, China Daily, InvesTT, the Chinese Business Development Center, the Sino-American Friendship Association, Martinique Promotion Bureau- CMT USA,  CaribPR WireNews Americas Now, the Jamaica Observer, CaribSeek, WINN-FM and GCaribbean Magazine.

SOURCE: Invest Caribbean Now


Kathy Bronson

Communications Coordinator

Invest Caribbean Now

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