Posts Tagged ‘#rumnews’


MONTEGO BAY, Jamaica, March 8, 2023 /PRNewswire/ — Travelers flying from Jamaica’s busiest airport, Sangster International in Montego Bay, can now explore the world of APPLETON ESTATE Jamaica Rum in a new high-tech, premium boutique just opened in the airport’s main duty-free store.


A world-first for the rum brand, the shop in shop takes shoppers on a self-guided, cane-to-cup journey into the heart of what makes APPLETON ESTATE such a unique Caribbean rum, seamlessly blending physical, multisensorial and digital elements. Customers navigate their way through the boutique via a series of interactive touchpoints that express the legend, craft and personality of the island’s iconic rum.

The latest APPLETON ESTATE release, Ruby Anniversary Edition, takes pride of place in the new Sangster store. Produced to celebrate Master Blender Joy Spence’s 40 years with the distillery, APPLETON ESTATE Ruby Anniversary Edition is a rich, complex blend of five rare rums, each aged for a minimum of 35 years, carefully chosen from Appleton Estate’s stock of over 200,000 sleeping barrels.

The distinctive insignia of APPLETON ESTATE, formed of five national symbols of Jamaica, is the central feature of the store’s physical experience. It has been brought to life as a stunning modernist 3D copper sculpture in the centre of the store; a magnet for shoppers to help them learn more about the brand’s origin and terroir.

The insignia is the starting point for the shopper’s digital journey within the boutique. Travelers can scan the front label of any bottle with their mobile device to discover a detailed description about the rum they have chosen, including individual tasting notes and a cane-to-cup explanation of the distillery’s production process narrated by APPLETON ESTATE Master Blender, Joy Spence, herself.

Highlights at the new APPLETON ESTATE Sangster store include:

  • A vibrant tasting bar. Expert brand ambassadors show travelers how to make delicious APPLETON ESTATE cocktails and lead guided tastings of its award-winning rum family that includes APPLETON ESTATE Signature, APPLETON ESTATE 8 Year Old Reserve, APPLETON ESTATE 12 Year Old Rare Casks, APPLETON ESTATE 15 Year Old Black River Casks and APPLETON ESTATE 21 Year Old Nassau Valley Casks.
  • Home cocktail-making ideas Travelers can use the personalized digital insignia guide on their phone or tablet to discover key APPLETON ESTATE serves and classic cocktails to make at home.
  • Personalized gift shopping. The shop’s brand ambassadors can create a personalised digital message for the giftee which can be accessed via a QR-code-enabled neck hanger on the purchased bottle of Appleton Estate 15 Year Old or 21 Year Old.

“We are thrilled to open the APPLETON ESTATE experience at Montego Bay Airport, just 50 miles from where our incredible rums are lovingly crafted,” said Marco Cavagnera, Managing Director of Global Travel Retail at Campari Group. “It’s a perfect premium location to engage shoppers by showcasing every facet of APPLETON ESTATE its rich history, passion for natural ingredients, local provenance, the skill of our Master Blender Joy Spence and the versatility of the award-winning portfolio created under her guidance, ensuring there is an APPLETON ESTATE rum for any elevated occasion, from premium cocktail-making to sipping rums.”

A global leader in premium aged rum, APPLETON ESTATE Rum is located just 50 miles from Montego Bay in Jamaica’s lush Nassau Valley. Aged APPLETON ESTATE Rums carry a prominent minimum age statement and Jamaican GI rum classification which guarantees no additives, ageing solely in Jamaica, and the use of pure, filtered limestone water in the production process.

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The Ruby Anniversary Edition is a Luxurious Blend of 5 Exceptionally Rare Jamaica Rums Honoring Master Blender Spence’s 40 Years at Appleton Estate

ST. ELIZABETH, Jamaica, Jan. 11, 2022 /PRNewswire-HISPANIC PR WIRE/ — Appleton Estate, a global leader in premium aged rums, is proud to announce the launch of Ruby AnniversaryEdition, a limited-edition release celebrating Master Blender Joy Spence’s 40 years of craftsmanship with the distillery. Ruby Anniversary Edition is an exclusive release unlike any before it in the brand’s 270-year history: it is a blend of 5 exceptionally rare Jamaica rums, aged for a minimum of 35 tropical years, and including rums as old as 45 years, resulting in a complex sipping rum like no other. With only 500 bottles available, this offer is a luxurious gem for rum lovers, a commemorative release for the first female Master Blender in the spirits industry, and a taste of decades of craftsmanship and dedication.

The Ruby Anniversary Edition is a limited-edition release celebrating Master Blender Joy Spence’s 40 years of craftsmanship with the distillery.

There can be only one woman to hold the title of “First Female Master Blender in the Spirits Industry,” and that woman is Joy Spence. Her trailblazing accomplishment is proof of her pioneering mindset and commitment to excellence in her work. An energetic, unbelievably skilled and deeply passionate force of nature, Joy has worked at Appleton Estate for four decades and proudly served as its Master Blender for nearly a quarter of a century, pouring her vast knowledge and perfectionism into every bottle of Jamaica’s most-celebrated rum. Joy’s unparalleled sensory skills, allowing her to detect the most delicate notes in her rums, are the crowning jewel of her dedication and expertise.

“Forty years ago, I had the opportunity to channel my passion, talent, and knowledge into a role at Appleton Estate,” recalls Spence. “I was honored to join one of the most revered world-class brands, in the place I call home. Forty years later,” Spence continues, “from luxury editions to permanent expressions, I am still immensely proud to continue to innovate and produce luxurious aged rums at the highest quality standards, suited for every occasion. Since 1981, my goal has been to create the world’s most exquisite, refined aged rums and to share them with the world. This special edition marks a milestone for me and was created using some of the finest stock in our over 200,000 barrels.”

Produced at the oldest continuously-operating rum distillery in Jamaica,  Ruby AnniversaryEdition is an exquisite blend of five hand-selected column and pot-still rums, crafted with Jamaican limestone-filtered water, with no added flavours, and aged in Jamaica – a taste of the excellence of the land and its people. Aged a minimum of 35 years, one of the charms of the Ruby Anniversary Edition is rooted in its strict ageing process. Each bottle contains liquid as old as 45 years and as young as 35 – a luxurious time capsule to taste the flavour of decades in the tropics. Due to Jamaica’s climate, Appleton Estate rums age nearly three times more quickly than spirits aged in cooler climates, allowing for richer, fuller flavors to develop in a shorter period of time – meaning that the minimum age of 35 years in the tropical climate of Jamaica is equivalent to over 100 years of ageing in a cooler climate, thanks to the significant loss of liquid by evaporation. “Heaven’s envy” is captured in the very limited quantity of liquid bottled for this release.

A truly unique collector’s item, Ruby Anniversary Edition is a true work of craftsmanship and expertise, an ode to the talent of iconic Master Blender Joy Spence. To mark such an occasion, a ritual must be encouraged for tasting. Best enjoyed neat or in a tulip-shaped Glencairn snifter, nosing the rum will announce the powerful aromas of cinnamon with minty orange bouquet. Next, airing the rum will reveal notes of delicate apple, overlaying rich vanilla, and continue with bursts of warm butterscotch, and rich coffee with toasted oak. Sipping this luxurious rum reveals on the palate with a delicate molasses and spicy honeyed taste. The finish is delicately smooth, with creamy dry oak– a complex sipping rum meant to be enjoyed slowly.

Appleton Estate Ruby AnniversaryEdition is a limited-edition release, with only 500 bottles available at the Joy Spence Appleton Estate Retail Rum Experience in Jamaica and at select premium retailers starting in January 2022.

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Nestled in the heart of Jamaica, in the beautiful, lush Nassau Valley lies the Appleton Estate. For over 265 years, we have been crafting authentic, premium rums using time honored traditions that have been passed down from generation to generation. From cane to cocktail, our critically acclaimed rums are created by the environment, ingredients, and practices that are unique to our Estate. Our terroir, with its ideal climate, fertile soil and topography, the natural spring that supplies our water for fermentation, through to distillation, ageing and blending all combine to produce rums that are delicious and alive, vivid and deep with complex flavors and aromas.

The Appleton Estate rum collection includes the Signature rum, 8 Year Old Reserve rum, 12 Year Old Rare Casks rum, 15 Year Old Black River Casks rum and 21 Year Old Nassau Valley Casks rum.  Showcasing the Estate’s renowned aged rum inventory, limited edition offers, such as: 30 Year Old Jamaica rum and 50 Year Old Jamaican Independence Reserve.  Additionally, in 2017 Appleton Estate introduced Joy Anniversary Blend, a limited-edition 25 Year Old rum, to celebrate Joy Spence’s 20th Anniversary as the first female Master Blender in the spirits industry.

Campari Group is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group’s portfolio, with over 50 brands, spans spirits (the core business), wines, and soft drinks. Its internationally-renowned brands include Aperol®, Appleton Estate®, Campari®, SKYY®, Wild Turkey®, and Grand Marnier®. Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries. Campari Group employs around 4,000 people. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI – Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. For more information: Please enjoy our brands responsibly.

Please enjoy our brands responsibly.

Appleton Estate Rum

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